Getting people to read your work is hard.
You spend hours researching, writing, editing, battling impostor syndrome & procrastination...
And when you finally hit publish:
π¦ Crickets π¦
Don't panic.
You can solve this today by using this simple copywriting formula:
You spend hours researching, writing, editing, battling impostor syndrome & procrastination...
And when you finally hit publish:
π¦ Crickets π¦
Don't panic.
You can solve this today by using this simple copywriting formula:
PAS is a 3-step, time-tested framework that works like magic.
The best copywriters have used it for decades
to create attention-grabbing ads & sales pages
that sold billions of dollars in products.
The best copywriters have used it for decades
to create attention-grabbing ads & sales pages
that sold billions of dollars in products.
It doesn't matter if you're not writing copy for a sales page or an ad, though.
Whatever you write, you can use PAS to make it more powerful.
The best part?
This framework will not only help increase your viewership & engagement...
But also write faster & more confidently.
Whatever you write, you can use PAS to make it more powerful.
The best part?
This framework will not only help increase your viewership & engagement...
But also write faster & more confidently.
PAS stands for Problem, Agitate, Solve.
This how you do it:
1. Address one of your readers' most painful problems
2. Rub some salt in the wound to agitate them
3. Use your content to help them solve the issue
Let's break down each step:
This how you do it:
1. Address one of your readers' most painful problems
2. Rub some salt in the wound to agitate them
3. Use your content to help them solve the issue
Let's break down each step:
Most people start by looking for content ideas.
This is the WRONG approach.
You should identify your reader's biggest problems first...
And then come up with content ideas to help them solve them.
This way, you ensure that your content is actually valuable for your reader.
This is the WRONG approach.
You should identify your reader's biggest problems first...
And then come up with content ideas to help them solve them.
This way, you ensure that your content is actually valuable for your reader.
How do you find your audience's problems?
By doing your homework:
β’ Figure out where they hang out
β’ Embed yourself in their community
β’ Listen & engage with them every day
There's no workaround.
If you want to learn how to do this effectively, read @arvidkhal's book:
By doing your homework:
β’ Figure out where they hang out
β’ Embed yourself in their community
β’ Listen & engage with them every day
There's no workaround.
If you want to learn how to do this effectively, read @arvidkhal's book:
Once you really understand your reader's most painful problem...
You can start thinking of ways to help them solve it with your content.
That's how you create value.
But wait...
Before you give them the answer, you need to agitate the problem.
You can start thinking of ways to help them solve it with your content.
That's how you create value.
But wait...
Before you give them the answer, you need to agitate the problem.
The goal of agitating the problem is to create urgency.
Without urgency, people WON'T read your stuff.
To agitate:
β’ Explain the logical consequences of inaction
β’ Use a story to illustrate these consequences
β’ Tap into your reader's goals & emotions
Without urgency, people WON'T read your stuff.
To agitate:
β’ Explain the logical consequences of inaction
β’ Use a story to illustrate these consequences
β’ Tap into your reader's goals & emotions
After agitating the problem, it's time to deliver a solution.
Be careful, though.
The fact that you've completed the first 2 steps successfully...
Doesn't mean you don't have to worry about executing this last step right.
Be careful, though.
The fact that you've completed the first 2 steps successfully...
Doesn't mean you don't have to worry about executing this last step right.
Make sure your content is clear, specific & actionable
Otherwise, your reader will feel tricked & you'll lose their trust.
To deliver your solution in a clear & compelling way...
Use Hemingway's 4 rules for writing well:
Otherwise, your reader will feel tricked & you'll lose their trust.
To deliver your solution in a clear & compelling way...
Use Hemingway's 4 rules for writing well:
https://twitter.com/dbustac/status/1402030119997231108?s=20
Writing well is the highest-leverage skill of the 21st century.
If you enjoyed this thread, RT the 1st tweet to share it with your friends and follow me @dbustac.
My upcoming threads will help you become a stronger writer & creator.
If you enjoyed this thread, RT the 1st tweet to share it with your friends and follow me @dbustac.
My upcoming threads will help you become a stronger writer & creator.
Not sure how to apply PAS yet?
Here are 3 great examples where you can see it in action:
1) An old @basecamp landing page
2) Another great landing page by @ramit
3) This thread - go check my first tweet again!
Here are 3 great examples where you can see it in action:
1) An old @basecamp landing page
2) Another great landing page by @ramit
3) This thread - go check my first tweet again!
Not sure if it works yet?
The PAS formula is rooted in deep human psychology.
People are more likely to act to avoid pain than to get gain.
If you do your homework & put in the reps, you'll start noticing the progress - I promise!
The PAS formula is rooted in deep human psychology.
People are more likely to act to avoid pain than to get gain.
If you do your homework & put in the reps, you'll start noticing the progress - I promise!
β’ β’ β’
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