Thread by @ADavidHaleJoint

As @kbohls reported (and I'm told is accurate) the Texas/OU to SEC move is looking likely and would happen sooner than later. So probably time to be thinking about what this means in the big picture for the sport of college football, too. (Thread... 1/x)

@kbohls As we've seen with everything from COVID to NIL, there is no centralized body that says "here's what's good for college football and we need to work together for the larger enterprise." It's every man (or conference/school) for himself, which is what gets us here. (2/x)

@kbohls In a business sense, product isn't college football. It's SEC football, B1G football, ACC football. While fans might view them as complimentary products (i.e. a new UGA fan is also a CFB fan), as a business, they act as substitute goods (each new UGA $ is $ lost from B1G.) (3/x)

@kbohls The college business model is akin to if the NFC East was motivated solely to maximize its share of the playoff/TV money, even if it devoured the rest of the NFL in the process. There’s no overarching power structure that says “We’re all in this together.” (4/x)

@kbohls One high level administrator compared the current situation to a table filled with food, where the SEC is full but keeps eating so no one else can have anything. And as I pointed out yesterday, the motivations for Texas -- already the richest program -- are $ first. (5/x)

@kbohls Most folks I've talked to throughout 2021 expressed belief that a split from the NCAA was already a foregone conclusion, but Texas/OU news would likely accelerate that process. That also leads to an interesting theory one high-level admin put forth before the UT/OU stuff (6/x)

@kbohls The horse is out of the barn on player compensation, he said. So what if realignment then happens based on a program's willingness to say "screw it, we'll pay" with the "spend money" faction joining together apart from the NCAA and the "amateurism" faction remaining (7/x)

@kbohls That’s nowhere close to reality, but w/money that would inevitably follow Texas & Oklahoma into the SEC & the political pressure that inevitably will follow, there's certainly a framework being built. Either way, if this happens, it's just the start of some massive changes. (8/8)

@kbohls I should also add that, if your primary interest in college sports is anything other than football, I’m sorry. Because it might be a while before anyone in power remembers that there are basketball programs, too.