29 SEO marketing lessons after growing my startups from 0 to $2 million in revenue & 400K/month organic traffic. 🧵
1/ Organic traffic is the best kind of traffic you can get.
SEO gives you consistent & reliable traffic.
SEO gives you consistent & reliable traffic.
2/ Focus on SEO from day 1.
Don't wait till your product is built to start working on SEO.
Don't wait till your product is built to start working on SEO.
3/ Get the basics of on-page SEO right.
• Add relevant tags to your page - title, meta, h1s, h2s.
• Optimize these tags & your content.
• Add relevant tags to your page - title, meta, h1s, h2s.
• Optimize these tags & your content.
4/ Put efforts to increase your website's authority from day 1.
Higher your website authority, more the chance of Google ranking you higher.
Higher your website authority, more the chance of Google ranking you higher.
5/ Writing guest posts is the best way to increase your website's authority.
Set up a process to:
• Research opportunities
• Automate outreach
• Create outlines
• Write content
Set up a process to:
• Research opportunities
• Automate outreach
• Create outlines
• Write content
6/ Everyone loves linking to data & analysis.
Create such pages on your website to get links organically.
Create such pages on your website to get links organically.
7/ People will link to you only if you have quality content.
Publish guides & in-depth content on your website and reach out to others asking to link to your content.
Publish guides & in-depth content on your website and reach out to others asking to link to your content.
8/ Internal linking is the most powerful way to improve rankings.
Get the SEO juice from your top pages flowing to all other pages.
Get the SEO juice from your top pages flowing to all other pages.
9/ No orphan links.
As a rule of thumb, each page on your website should have at least 1 internal link.
As a rule of thumb, each page on your website should have at least 1 internal link.
10/ Do your website's SEO audit regularly and clean up the errors.
My personal recommendation: @ahrefs
My personal recommendation: @ahrefs
11/ Use Google Search Console to track your website's organic traffic.
It's the most reliable way to know your actual organic traffic.
Other SEO tools are great, but they can only provide you estimates.
It's the most reliable way to know your actual organic traffic.
Other SEO tools are great, but they can only provide you estimates.
12/ Keyword research is key to ranking on Google.
If you find the right keywords, half your job is done.
If you find the right keywords, half your job is done.
13/ Keywords don't rank themselves.
You still have to write quality content that your website visitors would like to read.
You still have to write quality content that your website visitors would like to read.
14/ Optimise your content for the reader, not just for keywords.
Google also actively tracks this by measuring factors like time spent by users on your page.
Google also actively tracks this by measuring factors like time spent by users on your page.
15/ Check for search intent.
Ranking in top 10 and yet getting no traffic will do you no good.
Ranking in top 10 and yet getting no traffic will do you no good.
16/ Your goal should always be to kick out at least one of the existing top 10 results.
Make sure you have >1-2 results that have a lower authority than you and/or have poor quality content.
Make sure you have >1-2 results that have a lower authority than you and/or have poor quality content.
17/ SEO takes time to show results.
Wait at least 3-6 months before you decide to change your existing strategy.
Wait at least 3-6 months before you decide to change your existing strategy.
18/ The wait for SEO to show results it totally worth it.
Your website traffic grows exponentially afterwards.
Your website traffic grows exponentially afterwards.
19/ Regularly monitor the keywords you are actually ranking for.
Optimise your content for those keywords to improve your ranking.
Optimise your content for those keywords to improve your ranking.
20/ Optimise your website's page speed.
Go a step further & optimise your core web vitals too.
Go a step further & optimise your core web vitals too.
21/ Establish a topical authority.
Once you start ranking for a few blogs on a topic, there's a high chance Google will favour your website for other content on that topic.
Once you start ranking for a few blogs on a topic, there's a high chance Google will favour your website for other content on that topic.
22/ Optimise your already ranking pages in one country for other countries.
It's the easiest way to get more traffic.
It's the easiest way to get more traffic.
23/ Update & optimise your old content regularly.
You don't want your competitors to outrank you just by including latest updates.
You don't want your competitors to outrank you just by including latest updates.
24/ Research your competitors for content & keyword ideas.
Don't hesitate to even borrow their SEO strategy.
Don't hesitate to even borrow their SEO strategy.
25/ If you can, pick your domain name wisely.
For ex. our domain is remote.tools and ranks #1 for the competitive keyword "remote tools".
For ex. our domain is remote.tools and ranks #1 for the competitive keyword "remote tools".
26/ Never use sub-domains.
Google treats them almost like separate websites.
Always use sub-folders.
Google treats them almost like separate websites.
Always use sub-folders.
27/ SEO is a long-term strategy.
Make sure you set up the right processes to research, write & distribute content.
Make sure you set up the right processes to research, write & distribute content.
28/ SEO is amazing to drive website traffic, however, the conversion rates aren't as high as paid marketing.
29/ Don't rely entirely on SEO.
Diversify your traffic sources through distribution & launches.
Channels include social media, Product Hunt, Reddit, HackerNews etc.
Diversify your traffic sources through distribution & launches.
Channels include social media, Product Hunt, Reddit, HackerNews etc.
That's it for the thread!
I regularly share such threads around marketing & startups, so consider retweeting the first tweet & following me :)
I regularly share such threads around marketing & startups, so consider retweeting the first tweet & following me :)
https://twitter.com/hrishiptweets/status/1422422770437083142?s=20
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