I have bootstrapped my startup from 0 to $2 million+ revenue.
Bootstrapping is an art. It requires you to be smart, patient & resilient.
Here are 8 lessons/principles I have learnt over last 4 years that show how bootstrapped founders must build their startup 🧵
1/ Cash is king
Focus on cashflow from day 1, not just profits. It means you can't have indefinitely delayed client payments or sales that take months or even a year to close.
2/ Make your first $ without worrying about the process
For bootstrapped founders, the only validation is paying customers. Do everything you can to close the first sale.
10 lessons I have learned working 5 years in marketing as a tech startup founder. 🧵
Start building an audience before you even think of building a product.
You don't need to quit your job for this. You can build audience on the side.
- Publish blogs.
- Start a newsletter.
- Write on social media.
(1/10)
Successful launch requires months of preparation.
Launch days are also very stressful. Prepare a thorough plan & timeline beforehand so that you don't have to think about what to do & when on actual day of launch.