Successful startups boil down to possesions of effective mass persuasion thingamajigs.
https://twitter.com/acroll/status/1422872512946376705
This is also why money printing thingamajigs have so much persuasive value. Hence why cryptocurrencies have their appeal.
People are more easily persuaded to pay for something if they perceive that it is an investment. An investment is anything that makes more money than what you originally put in.
This differs from something that has entertainment value. People will pay for entertainment but it will also be less than an investment. Entertainment trades one's attention over something else. It is valued based on comparables.
People also pay for status. People will pay for luxury because it signals to others someone's status. People pay for education because it signals status. One is persuaded by comparing prioritizing one status signal compared to another.
But people also pay for something more subtle than just status. People pay to signal their identity. We pay for things that reflect our values. We discriminate between different luxury brands based on how we want to project our identities.
Social Networking business models are driven by the need for people to signal identity. But its users don't pay anything. However, its paying customers (i.e. advertisers) do so because they are making investments. They invest in the targeting and persuasion of identities.
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