Thread by @tpsojda

1> $TWTR Carousel Ads are gaining steam & here’s a 👌🏼 use of it by $AAPL | @Apple. Carousel Ads are not new but @Twitter has revamped theirs & I believe this will be a powerful 🛠 for businesses to stand out. I touched on this at the Financial Fitness Ad Tech Event, transcript 👇🏼

2> Continue to grow brand and performance business thru video capabilities, measurements, ad formats 👇🏼

▪️Released new Carousel ads in Nov 2020. They’re made up of 2 to 6 horizontally swipeable images or videos that drive people to an app or website. Any advertiser can create…

3> Carousel ads via Tweet Composer in Ads Manager or via the Ads API, & is able to use them either organically or promoted. This format includes an edge-to-edge design, 3P 📊, support, & new 📊 features like swipes within the Carousel & breakdowns to measure ind Carousel card 📊

4> 🔹For Web Carousels, they saw on avg, a ~15% 📈 in click-through rate relative to single-asset formats

🔹And for App Carousels, we saw on average, a ~24% increase in installs per impression relative to single-asset formats

5> 🔹This year, @Twitter will test multi-destination Carousels, a highly requested feature that can drive users to multiple websites

🤑 New ad formats are delivering 80% more impressions in Q4 YoY in 2020. $TWTR

🏷 some $TWTR bulls: @ElliotTurn @Crussian17 @akramsrazor @SpecialSitsNews @InvestmentTalkk @WOLF_Financial @NickGreenCC and some who hosted/presented at event: @MaxTheComrade @PelotonHolder @jablamsky @dhaval_kotecha @Couch_Investor @StockMarketNerd @ParrotStock @Matt_Cochrane7

@boo keep up the great work my friend, some of us are noticing the early results post rebuild! @nedsegal @jack @SEP