Thread by @waronweakness

Personal Brand: What is it and How do you build it on Twitter?

Will go into:
> Why everyone should build a brand
> 3 pillars every profitable personal brand has (with examples)
> How to build an engaged audience (which you can monetize) for your brand

THREAD

Having a personal brand is your # 1 leverage point on the internet.

You can use your brand to:
> Build communities
> Network with power players
> Sell your own products and services
> Be your own boss
> Create opportunities out of thin air

So how do you build it?

Step one 👇

Understand there are 3 pillars to every valuable personal brand

# 1 Authority

Authority boils down to one thing "what do you bring to the table?"

What skills/lessons/experiences can you share with your audience that gives them value *before* money changes hands?

@ROGUEWEALTH is an authority on sales and systems

@JoshuaLisec is an authority on ghostwriting

If you're not a top level authority yet. don't fret.

You can still build a great brand.

I wrote a thread that shows you how to do this:

https://twitter.com/waronweakness/status/1405537556251353102?s=20

# 2 Relatability

Relatability refers to how human you are.

Your followers want to know who the person behind the account is.

Being relatable means building a connection with your audience

You do this by revealing your *drum roll* PERSONALITY (remember the "personal" part?)

This is why it's important to vary up your tweets:
> Talk about your wins AND losses
> Tell us your frustrations (just don't be a moaner)
> Show us your sense of humour
> Shit poast (just don't get banned)
> Show us what you're working on

etc

Be REAL

# 3 Likeability

This is a tough one but the best framework I've found comes from a book called the Story Solution by Eric Edson.

Edson lists 9 attributes which make a character likeable:

1) Courage
2) Unfair Injury
3) Skill
4) Funny
5) Just Plain Nice

👇

6) In Danger
7) Loved by Friends and Family
8) Hard Working
9) Obsessed

To qualify as likeable, you need at least 5 out of 9.

To prove this works, all you have to do is
> Pick a brand you like
> See how they match up against these attributes

Incorporate these three pillars into your tweet writing and general content strategy

Be consistent and you will have a quality personal brand in a matter of months.

If you want the entire framework on building and monetizing a Personal Brand...

Sign up to my email list.

You'll be put on a wait list for my soon-to-be-released email course which shows you how to build a wildly valuable personal brand on Twitter

Will be available at a HUGE discount for people on the wait list

Join 🔽

youinc.carrd.co