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Jake Victor • DR Copywriter Profile picture
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16 Aug, 27 tweets, 7 min read
Copywriting & Marketing Threads You Never Knew You Needed 👇
How to handle marketing for your e-commerce business:

On scaling your business without destroying your pocket:

What no one tells you before you decide to start selling:

How to apply Airbnb marketing strategy to your business:

Human nature determines whether people buy from you or not:

Welcome to the copywriters club. Here’s your pass key:

5 copywriting books to pick up:

Optimizing your headlines for success:

How to overcome some of the most common writing challenges:

On writing advertorials:

On writing emails that get opened, clicked, and read:

“I don’t want to work for clients as a copywriter.” Try this:

How to edit your copy after writing:

Qualities you should aspire to have as a good copywriter:

Why do you need market research?

Becoming a superspy to find your unique mechanism:

You need to be productive to hit your business goals. Here’s a step in the right direction:

(More productivity tips) How to maximize your time:

How and when do you use features and benefits?

More sales copy tips?

[Bonus] Freelancing tips for beginners:

On creating content that gets engagement:

Learn writing faster:

How to Improve your writing speed:

What is an irresistible offer, and how can you create one?

[Commercial break]

More copywriting and marketing threads are coming to this timeline.

However, for the next 7 days, I’ll be teaching a free course on copywriting here.

Copyeden.com/free-copy-cour…

Don’t miss it for anything.

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More from @jakevictor_

Jake Victor • DR Copywriter Profile picture
16 Sep
9 Solid marketing lessons from the best marketers of all time 👇
1. David Ogilvy - Cleverness doesn't sell products

Many marketers try to be creative and original without asking themselves…

“Can I sell what I'm trying to create? Do people want it?”

You must connect with your audience...

Build trust...

And make sure your offer will sell.
2. Dale Carnegie - Master the art of conversation

“To be interesting, be interested.”

You never understand what the audience wants because you fail to listen...

You fail to start a conversation with your people in your target market.

And this ruins their connection with you.
Read 27 tweets
Jake Victor • DR Copywriter Profile picture
30 Aug
How to write bullet points that fascinate your readers and sell the crap out of your product.👇
The last time you read an interesting sales copy that compelled you to buy something…

Was it easy for you to read through the whole copy?

Was it just long blocks of text that went on and on?

“Arrghhh… Boring!”

Or…

Did you spot some interesting bullet points?
If you saw bullet points, you most likely stopped to read through.

Even if you were skimming at first.

You wanted to see what was highlighted…

To know if it will be important to you.
Read 18 tweets
Jake Victor • DR Copywriter Profile picture
27 Aug
How to find a big idea for your next marketing campaign 👇
Yes, you heard…

When releasing an offer, it doesn’t always have to be 100% original.

The best thing to do is enter a hungry market…

And hit them with your offer.
So, you get excited.

Rush to prepare an offer…

And launch!
Read 23 tweets
Jake Victor • DR Copywriter Profile picture
11 Aug
Airbnb grew from 0 to $92B in 13 years.

In just over a decade, it now competes with traditional hotel businesses internationally

Their marketing strategy plays a great role towards this success

Here’s how they went about it and how you can use their strategy for your business:
1. Airbnb didn’t brand themselves as “cheap hotels.”

They positioned themselves as a company that enriches your vacation experience by making you live like locals.

You feel at home.
While affordability may be one of your selling points, it shouldn’t be your main one.

Don’t fight with your competitors for pricing.

Look for the vacant spot in your market and fill it.

Then make your unique selling proposition known in all aspects of your campaign.
Read 17 tweets
Jake Victor • DR Copywriter Profile picture
4 Aug
How to Handle Marketing for Your E-Commerce Business

~ Thread
So, you run an e-commerce business that has failed to grow since inception.

Since you started selling products, you’ve been accumulating losses…

But you’re not ready to hire an e-com marketing agency yet.

Follow these 5 tips to adjust your strategy & get results:
1. Get your branding right!

Many ecom owners buy domain names, make a logo, and build a basic website where they throw in various products.

When customers visit your site, what do they see?

Pure chaos!

They don’t even understand what they’re looking at.
Read 22 tweets
Jake Victor • DR Copywriter Profile picture
2 Aug
When your headline sucks, the whole copy is wasted.

Here are 5 ways to optimize your headline for success:
1. Make them benefit-driven

Let your readers see what they stand to gain from your offer.

Make sure it’s something they don’t already get elsewhere.

Answer the question: “What’s in it for me?”

So they’re not just looking like

“Wtf? 👁 👄 👁 “ Image
2. Spark curiosity

Even if you hang a huge benefit as your headline.

And stare at it every 5 minutes like it’s the best thing you’ve ever done,

People may not read the body.

They'll say it’s a lie and they leave the page.

Add questions or statements that make them curious Image
Read 8 tweets

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