When your headline sucks, the whole copy is wasted.
Here are 5 ways to optimize your headline for success:
Here are 5 ways to optimize your headline for success:
1. Make them benefit-driven
Let your readers see what they stand to gain from your offer.
Make sure it’s something they don’t already get elsewhere.
Answer the question: “What’s in it for me?”
So they’re not just looking like
“Wtf? 👁 👄 👁 “
Let your readers see what they stand to gain from your offer.
Make sure it’s something they don’t already get elsewhere.
Answer the question: “What’s in it for me?”
So they’re not just looking like
“Wtf? 👁 👄 👁 “
2. Spark curiosity
Even if you hang a huge benefit as your headline.
And stare at it every 5 minutes like it’s the best thing you’ve ever done,
People may not read the body.
They'll say it’s a lie and they leave the page.
Add questions or statements that make them curious
Even if you hang a huge benefit as your headline.
And stare at it every 5 minutes like it’s the best thing you’ve ever done,
People may not read the body.
They'll say it’s a lie and they leave the page.
Add questions or statements that make them curious
3. Remove vague words
Saying things like:
“This formula made a young cobbler a lot of money in less than 1 year.”
Will get you 0 reads.
Z E R O
You liar! Be specific.
“See how AZE banking strategy made this 24-year old cobbler $535,700 in 6 months.”
Saying things like:
“This formula made a young cobbler a lot of money in less than 1 year.”
Will get you 0 reads.
Z E R O
You liar! Be specific.
“See how AZE banking strategy made this 24-year old cobbler $535,700 in 6 months.”
4. Make it simple. Make it clear
If people are having headaches reading your headline alone,
Do you think they’ll continue with the body of your email?
Nope!
Stick to one big idea, and simple words.
Don’t overcomplicate it.
If people are having headaches reading your headline alone,
Do you think they’ll continue with the body of your email?
Nope!
Stick to one big idea, and simple words.
Don’t overcomplicate it.
5. Make it urgent
Sometimes you click an ad, and the headline for the sales copy looks great!
You bookmark it to read later but never get to it.
Why?
“You can do it later.”
Add urgency to your headline, especially if you’re selling something.
How can you do this?
Sometimes you click an ad, and the headline for the sales copy looks great!
You bookmark it to read later but never get to it.
Why?
“You can do it later.”
Add urgency to your headline, especially if you’re selling something.
How can you do this?
1. Adding deadlines -
E.g This Deal Ends in 24 hours
2. “Do this NOW or X happen”, or
“If You Don’t Do This Now, Y Will Happen.”
These are just 2 ways.
On Wednesday, I'll go into a full thread on using urgency in your copy.
E.g This Deal Ends in 24 hours
2. “Do this NOW or X happen”, or
“If You Don’t Do This Now, Y Will Happen.”
These are just 2 ways.
On Wednesday, I'll go into a full thread on using urgency in your copy.
Use these tips to sharpen your headlines and people will read the next line!
If you enjoyed this, please
1. Follow me @jakevictor_ for threads on copywriting and sales 3X weekly.
2. Retweet the first tweet to share with writers on your TL.
Merci!
If you enjoyed this, please
1. Follow me @jakevictor_ for threads on copywriting and sales 3X weekly.
2. Retweet the first tweet to share with writers on your TL.
https://twitter.com/jakevictor_/status/1422266332553302016?s=19
Merci!
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