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Aazar Shad

20 Aug, 10 tweets, 3 min read

Everyone hates popups.

But they still work incredibly well to grow your list.

Here are some pleasing examples to make popups stand out in your marketing(and be less annoying):

1/ Marketing Examples Newsletter

Why is it good?

Very personal and human - He starts with “Hey, I’m Harry”.

Social proof: 58,780 marketers + familiar marketing experts quotes.

He sets expectations with “Once a month with USP - Short, sweet, and practice”

2/ Customer Camp Scorecard

Why is it good?

Hits the key problem in your face - “Stop chasing the wrong customers”.

Offer: Free scorecard (something unique)

CTA: Value-driven

3/ Ecommerce Popups

Why is it so good?

It’s the offer: 15% off (normally it is 10%) + free shipping + free returns (wow).

Most e-commerce popups suck because usually the offer sucks.

4/ Email list growth popup

Why is it so good?

Offer: Teaching how to sell.

Copy: *want in on magic* - it evokes curiosity, he sends something special. I want to see it

Bonus: Check out the privacy policy ;)

5/ A Simple Newsletter Opt-in

Why is it so good?

It answers the objection upfront with testimonials that deliver the value of opting in.

It’s simple and effective.

6/ Ecommerce Popup leading with education.

Why is it soo good?

Offering a transformation by joining the list.

Copy like - “you’re going to have perfect skin”.

Who does not want that?

7/ Email list growth for writers & bloggers

Why is it so good?

Copy used: “easy” and “proven” to get good habits.

Offer: Free chapter

Social proof: New York Times bestselling book

This popup makes me feel guilty for not giving my email.

8/TL;DR

- Add social proof
- Use a great copy
- Offer something they can't refuse
- Generate curiosity
- Entice visitors with a transformation
- Set right expectations what they’ll be getting

@Aazarshad

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Aazar Shad

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1/ Consider your affiliate program as a product.

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Make sure you make it easy and accessible on your website/emails.

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70% of marketers have no empathy for customers.

We have a delusion that we’re good at it.

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Observe them every week.

Listen to learn rather than listen to react.

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Sign up for your product and marketing campaigns.

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