6 years ago I was fired from my first marketing job.
Today, I'm the Head of Marketing at one of Shopify's fastest-growing apps.
Here are 10 not-so-obvious career lessons on finding success in marketing.
Today, I'm the Head of Marketing at one of Shopify's fastest-growing apps.
Here are 10 not-so-obvious career lessons on finding success in marketing.
1. Focus on your achievements over your brand.
Most people care about working for big companies over startups early on.
If you helped a startup grow zero to 7 figures, you're invincible.
Achievements are more powerful than big logos on your CV.
Most people care about working for big companies over startups early on.
If you helped a startup grow zero to 7 figures, you're invincible.
Achievements are more powerful than big logos on your CV.
2. Experiments, not hacks.
Everyone is looking for the next big growth hack.
Focus on smaller experiments, it will enable the growth faster.
Hacks stop working at some point, experiment mindset does not.
Everyone is looking for the next big growth hack.
Focus on smaller experiments, it will enable the growth faster.
Hacks stop working at some point, experiment mindset does not.
3. Copywriting skill is more powerful than tools & coding.
We are always looking for a tool that enables growth.
Learn to write, then you learn to persuade, entertain, and educate.
Writing evokes emotions. Emotions drive action.
We are always looking for a tool that enables growth.
Learn to write, then you learn to persuade, entertain, and educate.
Writing evokes emotions. Emotions drive action.
4. Send cold emails to build relationships, not results.
Many folks send cold emails to get backlinks or sell their products.
I send cold emails to be friends.
This has resulted in best friendships and most leveraged sales later on.
Many folks send cold emails to get backlinks or sell their products.
I send cold emails to be friends.
This has resulted in best friendships and most leveraged sales later on.
5. Don't just talk to customers, observe them as well.
Marketers should talk to customers, but you only learn half of the truth.
Watch user recording every week. See what they post on slack and social media channels.
That will reduce friction and uncover the hidden truths.
Marketers should talk to customers, but you only learn half of the truth.
Watch user recording every week. See what they post on slack and social media channels.
That will reduce friction and uncover the hidden truths.
6. Be part of a community first, don’t just start building a community.
We know the hype around community building.
But if you be part of a community, then it is easy to build trust.
Participation in communities helps you understand the pain points before building it.
We know the hype around community building.
But if you be part of a community, then it is easy to build trust.
Participation in communities helps you understand the pain points before building it.
7. Focus on retention first, not acquisition.
Retention drives acquisition.
Retention gives you a competitive edge > Retention drives referral > referral drives word of mouth > word of mouth is a powerful acquisition channel.
Retention gives you MOAT to acquire more customers.
Retention drives acquisition.
Retention gives you a competitive edge > Retention drives referral > referral drives word of mouth > word of mouth is a powerful acquisition channel.
Retention gives you MOAT to acquire more customers.
8. Know yourself.
Being highly self-aware means you are comfortable being a leader or IC.
Find out if you are a builder or a grower.
Knowing yourself is a superpower to leadership and growth.
Being highly self-aware means you are comfortable being a leader or IC.
Find out if you are a builder or a grower.
Knowing yourself is a superpower to leadership and growth.
9. Consider yourself a product than an employee.
Manage your career or your career will manage you.
Product mindset drives personal branding.
Personal branding will lead to unlimited opportunities.
Manage your career or your career will manage you.
Product mindset drives personal branding.
Personal branding will lead to unlimited opportunities.
10. Take some eff-ing risks.
It does not mean you need to offend people.
But stand for something. Be known for something.
This is the only way to stand out in the crowd.
It does not mean you need to offend people.
But stand for something. Be known for something.
This is the only way to stand out in the crowd.
If you found this thread helpful, please:
- Retweet the first tweet and help others find this thread
- Follow me at @aazarshad
I write about growth & marketing. I share my insights every week.
- Retweet the first tweet and help others find this thread
- Follow me at @aazarshad
I write about growth & marketing. I share my insights every week.
You can retweet this first tweet to let others know too:
https://twitter.com/Aazarshad/status/1414585344058564611
For folks who are interested in cold emailing -- this is how I do it:
https://twitter.com/Aazarshad/status/1392469896794185734
Wow! Thank you, everyone!
I'm writing about growth marketing weekly and bringing experts who inspire me - Do join my newsletter to learn from their mental models and frameworks: aazarshad.com/newsletter/
I'm writing about growth marketing weekly and bringing experts who inspire me - Do join my newsletter to learn from their mental models and frameworks: aazarshad.com/newsletter/
• • •
Missing some Tweet in this thread? You can try to
force a refresh
