Personal finance can be summed up into the following phrase:

Properly EMPLOY your money.

It isn’t as complicated as some ppl think. Maybe we’ll create a brand teaching this some day. Dave isn’t doing it right…

For starters, here are some tips:
1/ Debt can be good. Debt can be bad.
It’s the JOB you give it.

Debt will amplify whatever’s going on. If you’re unhealthy, debt amplifies that and this poses serious risks…
2/ Separate your accounts.

…into operating accounts & personal accounts.

I have the following:

-Welch personal
-Wife salon
-Taylor operating (all draws)
-Taylor speaking (explanatory)
-Real estate

Money funnels through and I never have 1 account bloated out.
3/ For investments, set a percentage and stick to it.

i.e. 25% of pay or 10% of pay or whatever you decide… dollar cost down and stick to the plan.
4/ Pay taxes quarterly as soon as the fees exceed the yield you’d have on investments.

*Not tax advice… just random Twitter thread.
5/ Earmark a percentage for a ‘generosity fund.’

There’s serious returns attached to generosity… we do 10% of everything off the top.
6/ Preserve liquidity in cash equivalents.

Banks hate this. But it’s good for you… I’d rather have $100k in cash and $1M line of credit available than $900k cash because cash is UNPRODUCTIVE…

$900k cash @ 8% yield = $6k/mo and still access to $1M lump sum.
7/ Don’t buy things because your ego needs them.

This is the LESSON of all lessons. Learn to *disconnect* your fulfillment in life from what something costs… you’ll notice that most of your most enjoyable investments, didn’t actually cost that much.
8/ Don’t compare what’s above ground.. if you must compare, compare your foundations.

Many people have shiny stuff and more cars than I do.

Me? I’m approaching 100m in whole life & will hit 1B in assets OWNED (not AUM) before age 40. DGAF about cars right now, #foundations.
THE END.

Been a while since I’ve done a thread. Been BUSY— Love you Twitter.

Hope this helps.

PS one take so forgive any typos

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More from @taylorawelch

12 Sep
Financial freedom summed up in one thread…
1. Convert fiat into assets

Most of you get paid in a constantly devaluing currency (USD for instance).

There are only 3 things you can do with it:
2. Spend it // Store it // Multiply it

Ppl at the bottom spend.
Ppl in the middle store.
Ppl at the top multiply.

How?
Read 7 tweets
12 Sep
// 10 Reasons I’m bullish on BTC, ETH, and SOL //

As many of you know I am in real estate and always will be. Have studied macro & currencies for many years, and settled 3 years ago on RE as my primary allocation.

I’m spreading 10% of nw into crypto and here is why.
1/ the value accrual system of the world is wrong

A system where value accrues to the USER will beat a system where the value accrues to the controllers.

-BTC rewards you for doing math & cannot be manipulated to create more for 1 person than all the rest. Similarly -
-ETH 2 rewards the holders (proof of stake) and the more you own the more you will accrue.

Will talk about incentives later…
Next
Read 25 tweets
4 Sep
Busy week behind me and feeling generous...

Let's talk business acquisition. I'm up to 7 brands and here's how I buy them (quick thread to break it down):
First - we can't talk about funding or mechanics until we talk about deal flow. You must develop a single answer for when people ask you if you're interested:

Yes.

That's the answer... deal flow is the single metric that will break all the other metrics.
Once you have OPTIONS to look at, it's time to organize them into two categories:

1) Strategic
2) Cashflow

Here's the difference: a cashflow business is something I buy purely for the cashflow. I want the yield to support the investment, basic.
Read 17 tweets
28 Aug
I took my first client November 2014.

6-figures 2015.
7-figures 2016.
8-figures 2019.

Likely, 9-figures 2022.

How?
Some thoughts 👇
🏆 Nail the offer to the market

Nothing else will work without an offer that’ll fix a problem for a market that’s big enough to support your targets.

Ppl talk about “message/market” match — but if you only nail the message and do not nail the offer you will just churn & burn.
🏆 Service the hell out of your customers

Our entire model on the services side:

-person buys product
-person is taken care of well enough they buy more

When you’re *really* good at marketing the temptation is to disrespect the power of referral & recency. Don’t.
Read 10 tweets
28 Aug
Was jamming with a buddy about the teaching/coaching industry this AM.

We were talking about why it feels scammy..

Here are my thoughts:

A few of the good ones got in early. And most of us were just riding a wave.

Me and C for instance - running agency.
Doing DFY. Writing promos.

And ppl sorta just started asking us to coach them and we were like “hey let’s run ads.”

There are a few guys who preceded us who were LETHAL at the ad to webinar to call to client thing. Anyways…

Not a lot of models.
Not a lot of precedent.
Over the years it got formulaic.

Cause we all taught what was working for us lol. A new wave of coaches modeled us (literally) and they started teaching coaches.

Then their clients modeled the same process.

And it got CRAY.
Read 11 tweets
27 Aug
We are starting a non profit program in Charlotte where ~10% of our houses are being sponsored & reserved for people down on the their luck.

Not slum houses, beautiful 2,000 sf, fully renovated homes.
While someone is living there we will have education programs for them to be a part of and our team is looking at other non profits / food banks to partner up with to make sure someone has food, furniture, and clothes.
We’ll have the entity finished hopefully by Thanksgiving but are starting to allocate houses now.

If you’re looking for places to donate and help people out - this will be a great option for you. Please keep us in mind.
Read 6 tweets

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