I took my first client November 2014.
6-figures 2015.
7-figures 2016.
8-figures 2019.
Likely, 9-figures 2022.
How?
Some thoughts 👇
6-figures 2015.
7-figures 2016.
8-figures 2019.
Likely, 9-figures 2022.
How?
Some thoughts 👇
🏆 Nail the offer to the market
Nothing else will work without an offer that’ll fix a problem for a market that’s big enough to support your targets.
Ppl talk about “message/market” match — but if you only nail the message and do not nail the offer you will just churn & burn.
Nothing else will work without an offer that’ll fix a problem for a market that’s big enough to support your targets.
Ppl talk about “message/market” match — but if you only nail the message and do not nail the offer you will just churn & burn.
🏆 Service the hell out of your customers
Our entire model on the services side:
-person buys product
-person is taken care of well enough they buy more
When you’re *really* good at marketing the temptation is to disrespect the power of referral & recency. Don’t.
Our entire model on the services side:
-person buys product
-person is taken care of well enough they buy more
When you’re *really* good at marketing the temptation is to disrespect the power of referral & recency. Don’t.
🏆 Invest into people - invest a LOT into people
A great core (C-suite) is potentially the most important investment you can make.
We finally got ours built and then we just kinda disappeared. Then things grew faster… tough for the ego, GOOD for business.
A great core (C-suite) is potentially the most important investment you can make.
We finally got ours built and then we just kinda disappeared. Then things grew faster… tough for the ego, GOOD for business.
🏆 Assign a secondary game
All extra profits flow to assets (for us it’s mostly real estate). It’s hard to get motivated when you “have enough,” UNLESS there’s a secondary game…
Go build one.
All extra profits flow to assets (for us it’s mostly real estate). It’s hard to get motivated when you “have enough,” UNLESS there’s a secondary game…
Go build one.
🏆 Don’t take on too much too soon
Scaling a business too quickly is devastating… pay your support people well and give them time to systematize to keep up with growth.
Better to do it slower but healthier than faster and lose the health.
Scaling a business too quickly is devastating… pay your support people well and give them time to systematize to keep up with growth.
Better to do it slower but healthier than faster and lose the health.
🏆 People are going to copy you
All the time… don’t ever depend on “one thing” working. It doesn’t matter if you invented it. Invent something else.
They say “if it ain’t broke don’t fix it,” but people who believe that go broke. Always be innovating…
All the time… don’t ever depend on “one thing” working. It doesn’t matter if you invented it. Invent something else.
They say “if it ain’t broke don’t fix it,” but people who believe that go broke. Always be innovating…
🏆 Legit have fun
There’s a lot of sh*t you’re going to have to deal with to scale anything… it’s gotta be fun or at the very least, enough parts of it gotta be enjoyable.
There’s a lot of sh*t you’re going to have to deal with to scale anything… it’s gotta be fun or at the very least, enough parts of it gotta be enjoyable.
🏆 Tactically: LENGTHEN the buyer / conversion journey
The longer the conversion path the healthier your overall client will be. Not *always* but in most cases, if you’re ‘home growing’ customers, grow them WELL.
That takes time.
The longer the conversion path the healthier your overall client will be. Not *always* but in most cases, if you’re ‘home growing’ customers, grow them WELL.
That takes time.
🏆 Build customer lists, not lead lists…
;)
The end.
This thread took me 5 minutes and please forgive any typos. Happy Saturday and happy to help if I can 🙏
;)
The end.
This thread took me 5 minutes and please forgive any typos. Happy Saturday and happy to help if I can 🙏
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