Thread by @taylorawelch

Was jamming with a buddy about the teaching/coaching industry this AM.

We were talking about why it feels scammy..

Here are my thoughts:

A few of the good ones got in early. And most of us were just riding a wave.

Me and C for instance - running agency.

Doing DFY. Writing promos.

And ppl sorta just started asking us to coach them and we were like “hey let’s run ads.”

There are a few guys who preceded us who were LETHAL at the ad to webinar to call to client thing. Anyways…

Not a lot of models.
Not a lot of precedent.

Over the years it got formulaic.

Cause we all taught what was working for us lol. A new wave of coaches modeled us (literally) and they started teaching coaches.

Then their clients modeled the same process.

And it got CRAY.

Anyways - here’s the rub: most of us exit after a certain period and the culture never matures. A coach will come in, hit a couple years, then arbitrage into a different game/higher level/industry etc.

General business.
Private equity.
Real estate.
Crypto.
Etc.

The PLAYER matures, and thus they move to a bigger game.

The ppl who started it just exit the game and it ceases to be their responsibility to clean house.

Here’s my take on it:

I’m passionate about education.

It’s a form of currency ya know - countries that lack education lack prosperity…

One of the things we’re looking at next is getting curriculum into the education network. Entrepreneurship is being taught by (most cases) professors who’ve never done it…

It’s important that if you’re trying to create an income- you refrain from trying to make that income by teaching everyone else how to do what you never figured out to do.

That’s where the scammy-ness comes from.

And soon this industry will be very regulated.

Once big players refine how to buy in, it’ll catch eye of regulators.

You want to be above board — or else your reputation will tank.

The WORLD is moving less “direct response” and more “brand engagement.” Ya gotta move with it.

Customers need easier ways to decide whether you’re legit or full of it. Regulation here will be good.

That’s my 2 cents.

I have, like many others, semi-“exited,” and it is not my responsibility to clean the waters.

HOWEVER - I believe our brands are taking the right approach, we work with firms and regulators to keep our stuff clean and we are leaning more into LONGER conversion journeys and more holistic education.

Will continue teach on what I’m passionate about teaching, because it is the lifeblood of human progress.

Be sure if you are teaching, make sure you are a worthy teacher. Or else you are a fraud 🤙