Busy week behind me and feeling generous...

Let's talk business acquisition. I'm up to 7 brands and here's how I buy them (quick thread to break it down):
First - we can't talk about funding or mechanics until we talk about deal flow. You must develop a single answer for when people ask you if you're interested:

Yes.

That's the answer... deal flow is the single metric that will break all the other metrics.
Once you have OPTIONS to look at, it's time to organize them into two categories:

1) Strategic
2) Cashflow

Here's the difference: a cashflow business is something I buy purely for the cashflow. I want the yield to support the investment, basic.
A strategic business is a business that, while it might provide cashflow it is strategic in enhancing other businesses in my portfolio.

Example: a roofing company.
We're rehabbing 60 houses right now... a roofing company will decrease cost and is thus strategic.
When you're just starting out -- everything is cashflow. As your portfolio grows you are able to pick up strategic buys that will boost the returns of everything else in portfolio.

This is where you want to get to eventually...
Once they're organized it's due diligence time.

We will lock up option the buy with an LOI and give 60-90 days to look through the financials and run analysis.

Most deals won't make it past this LOI phase. That's okay -- better to avoid a bad deal then get stuck with it.
During this time you can also start working on negotiations for the actual acquisition...

My 3 favorite ways to buy:
-earn in
-baseline
-equity flip
1// Earn-in

The most basic... a business is doing $1m annual.

You have the skillset to make it $4m annual.
You create an arrangement where the owner grants you 10% of equity once the business hits $4m or in some cases less (10% trade for a doubling of business is great).
2// Baseline

This is where you agree on a pre-determined amount of profit and everything underneath that profit is 100% to the current owner...

Everything above that amount is an equity split. Essentially a preferred return where the first owner is cut in first.
3// Equity flip

Most business owners are able to get something started but don't know how to grow it or stabilize it. One of my favorite ways to fund an acquisition is flipping in and out of equity position.

Let's say business does $1m annual @ 25% margin...
Business is valued at $500k because it's so low topline & dependent on current owner. If it's a STRATEGIC buy — I can go in and run the current operation through one of my other companies.

In first 90 days I can get the business to let's say $2m topline and 50% margin.
Now the business valuation is different, closer to $3m — and let's assume I 'purchased' 80% of the business with a 50% LTV on owner finance..

That means owner financed 50% of it on a, let's say 36m payout.
So $500k...
$250k owner financed.
I need $250k.

But I defer the downpayment for 60 days. Which gives me time to run through my system/portfolio.

Follow me here so you catch it:
Here's the chain of events:
-acquisition signed @ $500k value 50% DDP
-60 days, revenue bumped to $2m annualized
-valuation @ 3x margin = $3m not $500k
-I owe $250k for the original acquisition
-I 'flip' out 10% of my equity to a cashflow buyer
-they pay $300k for 10%
-I pay $250k to original owner
-original owner carries their 20% still which is now worth $600k

The owner made money selling to me.
I made money buying.
And now have 70% of a business cashflowing ~$1m/year.
Original owner paid off in 36 months and my CoC is infinity due to creative deal structure.

Read this thread 17 times because it's about as priceless as you can get.

Love you guys happy Saturday.
PS One take - forgive typos.
PS account is @taylorawelch and I'm very good at growing businesses quickly -- if you want to partner up send me a DM and we can talk about making you money...

I only consult 1:1 with equity/portfolio partners these days so be prepared to carve out some equity..

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Taylor Welch

Taylor Welch Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @taylorawelch

12 Sep
Financial freedom summed up in one thread…
1. Convert fiat into assets

Most of you get paid in a constantly devaluing currency (USD for instance).

There are only 3 things you can do with it:
2. Spend it // Store it // Multiply it

Ppl at the bottom spend.
Ppl in the middle store.
Ppl at the top multiply.

How?
Read 7 tweets
12 Sep
// 10 Reasons I’m bullish on BTC, ETH, and SOL //

As many of you know I am in real estate and always will be. Have studied macro & currencies for many years, and settled 3 years ago on RE as my primary allocation.

I’m spreading 10% of nw into crypto and here is why.
1/ the value accrual system of the world is wrong

A system where value accrues to the USER will beat a system where the value accrues to the controllers.

-BTC rewards you for doing math & cannot be manipulated to create more for 1 person than all the rest. Similarly -
-ETH 2 rewards the holders (proof of stake) and the more you own the more you will accrue.

Will talk about incentives later…
Next
Read 25 tweets
28 Aug
I took my first client November 2014.

6-figures 2015.
7-figures 2016.
8-figures 2019.

Likely, 9-figures 2022.

How?
Some thoughts 👇
🏆 Nail the offer to the market

Nothing else will work without an offer that’ll fix a problem for a market that’s big enough to support your targets.

Ppl talk about “message/market” match — but if you only nail the message and do not nail the offer you will just churn & burn.
🏆 Service the hell out of your customers

Our entire model on the services side:

-person buys product
-person is taken care of well enough they buy more

When you’re *really* good at marketing the temptation is to disrespect the power of referral & recency. Don’t.
Read 10 tweets
28 Aug
Was jamming with a buddy about the teaching/coaching industry this AM.

We were talking about why it feels scammy..

Here are my thoughts:

A few of the good ones got in early. And most of us were just riding a wave.

Me and C for instance - running agency.
Doing DFY. Writing promos.

And ppl sorta just started asking us to coach them and we were like “hey let’s run ads.”

There are a few guys who preceded us who were LETHAL at the ad to webinar to call to client thing. Anyways…

Not a lot of models.
Not a lot of precedent.
Over the years it got formulaic.

Cause we all taught what was working for us lol. A new wave of coaches modeled us (literally) and they started teaching coaches.

Then their clients modeled the same process.

And it got CRAY.
Read 11 tweets
27 Aug
We are starting a non profit program in Charlotte where ~10% of our houses are being sponsored & reserved for people down on the their luck.

Not slum houses, beautiful 2,000 sf, fully renovated homes.
While someone is living there we will have education programs for them to be a part of and our team is looking at other non profits / food banks to partner up with to make sure someone has food, furniture, and clothes.
We’ll have the entity finished hopefully by Thanksgiving but are starting to allocate houses now.

If you’re looking for places to donate and help people out - this will be a great option for you. Please keep us in mind.
Read 6 tweets
24 Aug
Personal finance can be summed up into the following phrase:

Properly EMPLOY your money.

It isn’t as complicated as some ppl think. Maybe we’ll create a brand teaching this some day. Dave isn’t doing it right…

For starters, here are some tips:
1/ Debt can be good. Debt can be bad.
It’s the JOB you give it.

Debt will amplify whatever’s going on. If you’re unhealthy, debt amplifies that and this poses serious risks…
2/ Separate your accounts.

…into operating accounts & personal accounts.

I have the following:

-Welch personal
-Wife salon
-Taylor operating (all draws)
-Taylor speaking (explanatory)
-Real estate

Money funnels through and I never have 1 account bloated out.
Read 10 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(