Thread by @Bazzaruto

I chatted to @dickiebush and @Nicolascole77 recently about

~ Audience Building with a Twist ~

Here are 10 things I learned:

1. You don't need a personal brand, you need a personal category 🏴‍☠️

@KimKardashian can launch a product tomorrow and make $10M

But who has 70M followers?

@dickiebush created a niche for daily writing habits in public

He didn't have a big audience or brand

He had specificity

2. People buy specific solutions to specific problems 🔎

If you are solving a specific problem, you don't need a brand or an audience

https://twitter.com/dickiebush/status/1389595273840799744

3. How do you find specific problems? 👀

Write/build/ship a lot of little things

Gather a lot of data

Being data-driven simply means paying attention to what people find interesting - you don't need a math degree!

4. Hold no assumptions about your market 👐

Let the market tell you what they struggle with

Everything you put on Twitter is a data point to analyze

Ultimately it's an iterative process

Go in with an open mind, listen to feedback, default to dialogue

https://twitter.com/Bazzaruto/status/1432795895041507328

5. How do you know it's working? 📈

People start using your language back at you

People told @dickiebush they also had a problem writing daily

They paid him $50 to join an accountability group to do something about it

That's when he knew he was onto something

6. Name it and claim it 🚩

@Nicolascole77 says this is the time to name and claim your category

Start educating the market on why it's different to everything else

Over time sprinkle in credibility and audience

You don't need an audience to start

7. Where to start? 🏁

Find expanding categories, like these creators did:

• DeFi - @nateliason & @cathrynlavery
• Space - @amlewis4
• NFTs - @LuisANavia

8. Build a library of content 📚

Protect yourself from not owning your audience on Twitter

Make sure you collect all the artifacts you write/build/ship

When you build a library, you can take it anywhere with you

9. Building in public is a mindset 🛠

The shift is a big one

It's happening more and more

Startups are using it to take off

Here is a great summary of build in public advice

https://twitter.com/thisiskp_/status/1398996596059213824

10. Once you've found your category, you're far from done 🚀

Build → find new problems → come up with new solutions

Repeat

You build relationships this way

People become fans

Fans want you to solve other problems

TL;DR for audience-building

1. Create a personal category
2. How? Solve specific problems
3. How? Ship lots of little things
4. Observe what people find interesting
5. Name and claim it once found
6. Start in expanding categories
7. Build a library of content
8. Iterate forever

Please give the first tweet a RT if you think others could benefit from this insanely good advice

https://twitter.com/Bazzaruto/status/1437919902459781121?s=20

Building an audience is so critical for course creators

Follow me → @Bazzaruto

For more tweets to help you become a Superstar Teacher

For more threads like this check out this meta thread

https://twitter.com/Bazzaruto/status/1390546184905895936?s=20