Thread by @thedankoe

If you sell something online (or want to)

Here are 7 online business mistakes that should be avoided sooner rather than later

(unless you're happy making less money... or none at all)

// THREAD //

1) Your offer sucks

Everyone gets into this whole online business thing and follows the cliche advice:

"Learn a skill, sell the skill"

Or for coaches "just start helping people and eventually charge"

This goes for digital products as well

This is ok, don't get me wrong

But you position yourself as a commodity

You limit how much you can charge

You will get the same "I need to think about it" on sales calls

You will get stuck in the DM outreach trap and waste hours of precious time

What's the solution?

Give people something they can't refuse.

How?

Understand their situation to a T and CREATE a solution that is guaranteed to fix it

What can you learn, leverage, combine, add, or remove that will make it impossible for them to fail?

This comes from experience and iteration (improving your offer over time based off of results / feedback)

OR

Leverage what is already working and learn how to deliver it

Study your competition (that is making money)

See what they have that you don't

Then steal it

2) Your content sucks

AKA people don't trust you.

You aren't able to monetize your audience

You are only creating surface level "feel good" content that people like - but they don't connect with you enough to buy

This is the easiest content to create, so I get it

How do you fix this?

The Social Matrix

70% growth content
20% authority content
10% authenticity content

Doing this right leads to leverage

All of them overlap and work in unison

How do you use this system?

For growth content...

Content that always does well (evergreen)

Basic advice - BUT from the perspective of your own unique experiences (IMPORTANT)

This is top of funnel content that attracts people to your page

Now, you have to build trust and authority

For authority content...

This is what will bring you sales

This is actionable content based on the problems your target market is experiencing

(do market research to understand problems)

If you are a fitness coach - give people actionable fitness advice

If you are a marketing dude - give people actionable marketing insights

DO NOT HOLD BACK

People will still buy from you

You can also post client / customer results (social proof)

Promotions also fall under this category as selling a good product is an authority booster

For authenticity content...

This builds trust, relatability, and likeability with your audience

This can be done through actual posts, or in the replies (being a cool person interacting with other creators)

The best way to do this:

- Tell your story
- Post about your likes and interests
- Document what you are doing in real life
- Give advice that is contrary to what people in your niche are saying

(example: cold showers suck)

This will make people feel like they know you

3) Your promotions suck (or don't exist)

Non marketing and sales people don't understand marketing and sales

In other words you are hoping and praying that people buy your stuff

The solution is simple

Learn it yourself, hire somebody, or buy a course

Also

If you don't have a funnel in place that automates your sales

AND you never promote your products / lead magnet

You can't complain about clients or sales not coming in

(This happens more often than you think)

4) Your systems suck

I'm not even talking business systems here, those are good

But, the reason you:

- Have no free time
- Can't come up with content ideas
- Can't branch out to different social channels
- Don't promote consistently
- Have a backlog of high priority tasks

- You can't overcome limiting beliefs
- You procrastinate all your work

Is because you lack systems.

You are a solo business owner

You ARE your manager

That means, if your daily performance sucks, your business growth sucks (or is non existant)

How do you fix this?

- Fix your sleep quality
- Have an energizing morning routine
- Learn how to (fully) focus for 2-4 hours
- Work on the things you enjoy
- Implement regular brain dumps
- Create SOPs for your life and biz
- Write down EVERYTHING

This will make you efficient

5) Your awareness sucks

I'm not talking self awareness (which is also a powerful business trait)

But the customer levels of awareness

1 - Unaware of their problem
2 - Aware of their problem
3 - Aware of a solution
4 - Aware of YOUR solution
5 - Highly aware (just need a push)

Your content, emails, and lead magnets must raise them up these awareness levels

Your growth content attracts them in

Your authority content makes them aware of their problem (and solution)

Your emails are sequenced in a way that raises them from 1-5

And then you ask to buy

6) Your perspective sucks

Most online business owners never get past the $10k/month mark

Not because of lack of skill, but lack of belief

Sounds "woo-woo" but its more than true

Some are still afraid to charge more than $1k for their services

This ties back into your offer, but you should aim to charge $5k-$10k

(This is variable, of course)

But once you have results...

You can work with bigger fish

You can charge higher prices

You can bust through those mental stalls that, almost perpetually, holds people back

7) Your positioning sucks

You don't have a compelling USP

Your ideal customer isn't clear (and probably can't afford your services - forcing you to undersell yourself)

Your unique mechanism doesn't exist

There is nothing that sets you apart from the competition

WHAT DO YOU HAVE THAT OTHERS DON'T

What do your customers want that others don't offer?

This goes back full circle to #1 - your offer sucks

You didn't take your time to study your customer and dive deep into their business processes

This is how you create the perfect solution

BONUS

8) You DON'T build an audience

You can rely on cold outreach and other's audiences (FB groups, paid promos, paid ads)

That's fine.

It works.

But imagine if your customers came to you - AND you had other offers in place that increased your revenue

Plus, building an audience is just fun

You get to talk about all of your interests and play to the platforms game

Then when it comes time to sell - you get very specific (and follow the social matrix)

It's free real estate!

That's it for this thread.

Thank you for reading.

And just like everyone else

I'm going to ask you to retweet the first tweet of this thread (if you enjoyed it)

And shoot me a follow if you like:

- Marketing
- Online biz
- Productivity
- Spirituality
- Self mastery

One last thing...

(and the perfect solution to guarantee that you fix these problems! omg, its a miracle)

The Mastery Program

The cohort starts October 1st

There are minimal early bird spots left

(they might go today honestly)

We guarantee you $4k and 4k followers (minimum)

You get to quite literally steal the systems that fuel my brand (and dozens of others)

AND @Psypreneur's performance systems so you work like a wall street bro that had one too many bumps of snow

Apply here: join.modernmastery.co/program

Or read more here:

https://twitter.com/thedankoe/status/1437801881858822148?s=20