Basic advice - BUT from the perspective of your own unique experiences (IMPORTANT)
This is top of funnel content that attracts people to your page
Now, you have to build trust and authority
For authority content...
This is what will bring you sales
This is actionable content based on the problems your target market is experiencing
(do market research to understand problems)
If you are a fitness coach - give people actionable fitness advice
If you are a marketing dude - give people actionable marketing insights
DO NOT HOLD BACK
People will still buy from you
You can also post client / customer results (social proof)
Promotions also fall under this category as selling a good product is an authority booster
For authenticity content...
This builds trust, relatability, and likeability with your audience
This can be done through actual posts, or in the replies (being a cool person interacting with other creators)
The best way to do this:
- Tell your story
- Post about your likes and interests
- Document what you are doing in real life
- Give advice that is contrary to what people in your niche are saying
(example: cold showers suck)
This will make people feel like they know you
3) Your promotions suck (or don't exist)
Non marketing and sales people don't understand marketing and sales
In other words you are hoping and praying that people buy your stuff
The solution is simple
Learn it yourself, hire somebody, or buy a course
Also
If you don't have a funnel in place that automates your sales
AND you never promote your products / lead magnet
You can't complain about clients or sales not coming in
(This happens more often than you think)
4) Your systems suck
I'm not even talking business systems here, those are good
But, the reason you:
- Have no free time
- Can't come up with content ideas
- Can't branch out to different social channels
- Don't promote consistently
- Have a backlog of high priority tasks
- You can't overcome limiting beliefs
- You procrastinate all your work
Is because you lack systems.
You are a solo business owner
You ARE your manager
That means, if your daily performance sucks, your business growth sucks (or is non existant)
How do you fix this?
- Fix your sleep quality
- Have an energizing morning routine
- Learn how to (fully) focus for 2-4 hours
- Work on the things you enjoy
- Implement regular brain dumps
- Create SOPs for your life and biz
- Write down EVERYTHING
This will make you efficient
5) Your awareness sucks
I'm not talking self awareness (which is also a powerful business trait)
But the customer levels of awareness
1 - Unaware of their problem
2 - Aware of their problem
3 - Aware of a solution
4 - Aware of YOUR solution
5 - Highly aware (just need a push)
Your content, emails, and lead magnets must raise them up these awareness levels
Your growth content attracts them in
Your authority content makes them aware of their problem (and solution)
Your emails are sequenced in a way that raises them from 1-5
And then you ask to buy
6) Your perspective sucks
Most online business owners never get past the $10k/month mark
Not because of lack of skill, but lack of belief
Sounds "woo-woo" but its more than true
Some are still afraid to charge more than $1k for their services
This ties back into your offer, but you should aim to charge $5k-$10k
(This is variable, of course)
But once you have results...
You can work with bigger fish
You can charge higher prices
You can bust through those mental stalls that, almost perpetually, holds people back
7) Your positioning sucks
You don't have a compelling USP
Your ideal customer isn't clear (and probably can't afford your services - forcing you to undersell yourself)
Your unique mechanism doesn't exist
There is nothing that sets you apart from the competition
WHAT DO YOU HAVE THAT OTHERS DON'T
What do your customers want that others don't offer?
This goes back full circle to #1 - your offer sucks
You didn't take your time to study your customer and dive deep into their business processes
This is how you create the perfect solution
BONUS
8) You DON'T build an audience
You can rely on cold outreach and other's audiences (FB groups, paid promos, paid ads)
That's fine.
It works.
But imagine if your customers came to you - AND you had other offers in place that increased your revenue
Plus, building an audience is just fun
You get to talk about all of your interests and play to the platforms game
Then when it comes time to sell - you get very specific (and follow the social matrix)
It's free real estate!
That's it for this thread.
Thank you for reading.
And just like everyone else
I'm going to ask you to retweet the first tweet of this thread (if you enjoyed it)
- Twitter account management
- Pay for shoutouts / growth
- Create authoritative content
- DM people who interact
- Book calls or close in DMs
- Target established coaches
Start off charging small commission
Then $2-4K/mo plus commission
Yw
How to get started:
- buy a Twitter growth guide (literally any)
- buy a sales / DM course
- start practicing with your own account
- create onboarding + content + DM systems from the courses teachings
- use the sales course to start landing initial clients
- get results (use part of what they pay to pay for promotions)
- refine your process / systems
- get more results and charge more
- sail off into the sunset
If you are struggling to make consistent product sales / land high paying clients
This is for you...
// THREAD //
To make things extremely simple, we are going to turn your entire marketing strategy into a one-sentence description.
This will help you regain clarity when you fall off track.
I learned about this sentence from Dan Henry
Before we dive into what it actually is, we need other parts of our marketing locked down.
// Your Ideal Customer //
Your ideal customer is the person you would enjoy working with. They have more than enough funds to afford your service without being needy or annoying.