"A predominantly remote future will challenge the need for layer upon layer of bureaucracy in American work by rejecting the assumption that 'management' is the only way to grow" @edzitron theatlantic.com/ideas/archive/… // Don't agree w/generalized view of "manager bad"...thoughts 1/
2/ Company structure is not a law of nature. Rather it is a product of strategy (intentional or not). The past 100 years have seen different waves of structure from chaotic, centralized, scale, conglomerate, re-engineered, and more. Every one of those had bad managers. A truism:
3/ The pandemic has shown that at a fundamental level what companies should revisit is not "how many managers" or "remote work" but what does a modern product/service execution strategy look like?

IMO, that will drive "the great restructuring" that will happen.
4/ So much of what drove the modern structure described in this article (management hierarchy) is rooted in a post-War era as mentioned previously. The constraints in fighting two fronts, managing resources, etc. no longer exist. Getting information isn't the challenge it was.
5/ As software rose in importance the only strategy that made sense for a company relying on software was a highly centralized "headquarters" strategy *because* software was the limiting factor and itself was highly centralized (eg mainframes).
6/ The base case of centralization was IBM itself. An incredibly HQ-tilted company with a massively coordinated and centralized strategy. And their success led to an industry and economy that emulated that structure. Their products/services only worked in a highly central way.
7/ Companies continued to operate in this model even as software and information became more readily available and distributed.

Strategies were densely connected graphs across the company. Everything related to everything.
8/ Frustrating economists was a lack of visible "productivity". My view is that because the empowerment that came from PCs was held back by the still centralized "back office".
9/ The pandemic accelerated a huge number of trends but most of all it freed companies to operate in a much less centralized manner. Not just "avoid bad managers" but work without the "net" of everything gated by centralized IT.
10/ Whether it was solving logistics, txns, hiring, comm/collab, etc.. smaller teams could tap into SaaS/cloud s/w to help get jobs done.

What used to be thousands of slow to change *internal* s/w projects or multi-year vendor purchases became clicks and action...overnight.
11/ Now comes the realization that as much as there is value in centralization for many things, there's an reality that innovation can come without a deeply integrated strategy.
12/ Just as the conglomerate once seemed like a great idea, the idea of every part of every company being deeply connected can be viewed as much less key than it used to be. The economies of scale that came from HQ-driven strategies aren't what they used to be b/c of software.
13/ This is what leads to a different view of management and structure. If a strategy is not interconnected then a BigCo does not need the "glue" that binds things together and makes them "coherent". That's the middle management.
14/ So this isn't about hating on bad managers. It is about knowing when a structure is required vs. when it is not. Form follows function for sure.

Don't just fire a bunch of managers because they are annoying or bad or overhead. But consider the strategy being executed. // END

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More from @stevesi

14 Sep
Study of Microsoft employees shows how remote work puts productivity and innovation at risk geekwire.com/2021/study-mic… via @GeekWire // This is a paper out from a large group of researchers at Microsoft (and others). I have many thoughts on this. 1/
2/ My intention is not to comment on research per se but on how it might be misapplied. Studies of electronic communication in orgs--have been put forth ever since MSFT introduced email. At best this is telemetry and at worst it can be used to imply causality.
3/ I have no doubt that this research accurately captures the flow of information using digital tools around the company for over 60K people. That's a huge amount of work and analysis. Kudos. The challenge from the outset is that it conflates that flow with "collaboration".
Read 26 tweets
9 Sep
With early success in a product there's often a strong desire (or rush) to "make it a platform". Having an app is great and making it a platform is better.

How Microsoft and Apple worked *together* to create Macintosh is a huge lesson on building a platform. 1/ Steve Jobs on cover of InfoWorld February 1984 "Apple B
2/ Apple saw the value of having VisiCalc on Apple ][ and IBM saw that for PCs with 1-2-3.

The common thread is that platforms benefitted from a third party betting their future business on the platform. It was existential for the platform to have companies doing that.
3/ Conversely, third parties came to realize that betting their business on a platform can create a stronger relationship--an influencer relationship--with the platform. Bill Gates saw that potential with Macintosh.
Read 12 tweets
8 Sep
I know it is difficult to believe, but there was a time when key tech leaders and influencers of the world were dead set against the graphical interface.

In 1985, less than a year after Macintosh was unveiled the naysayers were out in full force... 1/ The images in this thread are all from a scanned article. If
2/ About 2M Apple ][ had been sold in total. About 3.5M IBM PCs (8086). About 8M Atari, TRS-80, C64 all combined. This was early. ~20M computers sold, worldwide, total.

Dr Dobbs, InfoWorld, Byte magazines were supreme. We're in "Halt and Catch Fire" S1. Joe MacMillan reads IW.
3/ If a hobbyist magazine printed a story you didn't like you probably just ranted at your user group meeting thursday night.

If it really bugged you, then you'd write a letter to the editor. Maybe they would print it a few weeks later. Then a few thousand people would see it.
Read 8 tweets
6 Sep
Incompatible Files, Slipping, Office 97 RTM— new post in “Hardcore Software” …rdcoresoftware.learningbyshipping.com/p/045-incompat… // “Reviews” were a key part of the early days of the PC era. In the context of shipping Office 97, this post looks at how reviews were changing as the industry matured. 1/11
2/ From the earliest days through Windows 95, personal computer reviews were primarily done by “tech enthusiasts” and aimed at same. Basically hobbyists reviewed products for hobbyists. That was the industry. Here’s BYTE giving Office 97 ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ across the board. Toward a More Productive Of...
3/ Such enthusiast outlets were our key constituency as most all sales were driven through retail channel and most retail customers were buying magazines like these by the pound (at the peak, an issue of BYTE or PCMag was hundreds of pages, mostly ads). So victory.
Read 11 tweets
1 Sep
"Making the Laptop Commonplace" - NY Times 1985. A great example of challenges in forecasting progress in technologies when improvements are happing at exponential rates. Article asks what happened to all those predictions from last year (!) that laptops would be a big deal? 1/ Image
2/ "People don't want to lug a computer with them to the beach or on a train to while away hours they would rather spend reading the sports or business section of the newspaper."

What if the laptop were the place to read those!
3/ "Right now laptops cost considerably more than the equivalent desktop computer."

What if the need to innovate in laptops not only made components smaller, but cheaper, and at the same time consume less energy? Then who wouldn't want a laptop *instead* of a desktop?
Read 8 tweets
17 Aug
The “gyrations” through Apple’s beta cycle since WWDC when it comes to Safari UX are fascinating—some might even say not very “Apple-like”. Changing is fine. But where the design seems to be ending up is suboptimal for a platform, IMO. Here’s why, but not why one might think /1 Safari settings choices for iPhone in iOS beta 6.Safari tabs settings in iPadOS beta 6.
2/ Moving address bar up/down and/or having a separate address bar are rational design choices that people will (vigorously) debate. I have an opinion too.

What one has come to expect from Apple is a “point of view” in product design expressed through “the way it should work.”
3/ There was a lot of feedback about the early design and implementation. It was rough. That started the feedback loop from developers (those are who use the beta) that it was never going to be right. Developers of all people should know it could change. But momentum gained…
Read 16 tweets

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