Haven't provided much more advice on Google Shopping ads since this thread below.
Here's a thread with some more tips:
Here's a thread with some more tips:
https://twitter.com/Principles00/status/1395144427107147778
1. Optimize product titles
This is probably the most important aspect of Google Shopping.
The product title is the keyword targeting you select.
So if you're looking to target specific keywords, include them in your title.
Definitely include long-tail, high intent keywords!
This is probably the most important aspect of Google Shopping.
The product title is the keyword targeting you select.
So if you're looking to target specific keywords, include them in your title.
Definitely include long-tail, high intent keywords!
2. Include variants?
Sometimes it's important to include variants, like different colors.
On the other hand, some variants aren't important, like 2 pairs or 3 pairs.
Sometimes it's important to include variants, like different colors.
On the other hand, some variants aren't important, like 2 pairs or 3 pairs.
3. Include product ratings
Apply for product ratings, especially if your products have great reviews.
Listings with product ratings tend to have higher CTRs, and the better social proof helps with conversions.
Apply for product ratings, especially if your products have great reviews.
Listings with product ratings tend to have higher CTRs, and the better social proof helps with conversions.
4. Smart Shopping
I used to find better results without using Smart Shopping campaigns.
But after testing with Smart Shopping, I've found that running both campaigns at the same time and evaluating performance is the best path to pursue.
I used to find better results without using Smart Shopping campaigns.
But after testing with Smart Shopping, I've found that running both campaigns at the same time and evaluating performance is the best path to pursue.
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