**How to Obtain Authentic UGC to Scale your Ecom Brand**

There's no doubt that user generated content (UGC) is the type of ad creative that is converting well these days.

But getting it can be tough.

Here's how to do it.

First of all, why UGC?

UGC is a major driver of sales, especially via Facebook ads.

It provides social proof, demonstrates the benefits and features of your products, and looks less like an ad.

But obtaining authentic UGC requires some work...

Good UGC that converts into sales requires:

Authentic, thumb-stopping content from creators who knows how to speak to your audience who can effectively communicate how much they love your products.

So now let's discuss how to find this content.
There are three solid options for collecting UGC:

1. From your existing customers
2. Paid service
3. Influencer outreach

Let's discuss each one.
1. Existing customers

It's easy to obtain authentic video content from your existing customers.

Simply follow up via email or SMS and provide a discount or other freebie in exchange for video content.

Downside? Your customers may not be the best at presenting on camera.
(2) Paid services

Services such as Hashtag Paid and Billo, to name a couple, allow for a streamlined process to reach out to and obtain content from creators.

Authenticity is an issue, but these services are great for getting the ball rolling in the beginning.
3(a) Influencer outreach

Cold outreach to influencers on Instagram, YouTube, etc. with free product and possibly a fee is a good way to obtain UGC.

However, this requires a shotgun approach, and quality can vary.

That's why the next option, if available to you, is the best:
3(b) Influencers who are your customers

This is the holy grail.

Real, authentic influencers that love and use your product who know how to speak to their audience will create the perfect UGC for your brand.

If you can obtain this through cold outreach, you're golden.
This is a high level overview of how to get the right ad creatives to scale your brand with ads.

And if you haven't implemented UGC into your ads, now is the time to do so!

In the future, I will discuss influencer outreach and how to build a community of loyal customers.

• • •

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More from @Principles00

12 Sep
Should you insult your customers?

It sounds crazy, but...

I was recently thinking about the benefits and disadvantages of talking down to your customers.

It's a pretty risky proposition to insult your customers to persuade them to buy your products.

But sometimes it works.
In general, when it comes to selling, empathy wins.

Close your prospect by treating them like a good friend.

It helps a lot if you're selling something that will solve their pain.

But sometimes talking down to them...works.

Like:

"You're an idiot if you don't buy this."

"How many times are you going to fail? Aren't you sick of being a loser?"

Surprisingly, I've seen this tactic work very effectively.

Other times, I've seen it antagonize the prospect.

What drives the different outcomes?
Read 5 tweets
12 Sep
It's true...

The fastest way to make a ton of money quickly is with a high ticket funnel.

In this thread, I will show you how to launch one:

First, here's why high ticket offers work better:

The ROI on $5,000 to $10,000+ offers is superior for scalability

Example:

1k leads, pay $1 per lead, $50 offer, 10% CR (super high) = $4k profit

OR

1k leads, pay $1 per lead, $10k offer, 0.2% CR = $19k profit
It's clear.

The math shows high ticket funnels are much easier to scale with ads.

Setting up this funnel is simple:

1. YouTube ad
2. Registration page for 20 min VSL
3. Sales page to book call
4. 20 to 30 min phone call to sell $5k+ coaching/consulting offer

Let's discuss:
Read 9 tweets
21 Aug
My simple approach to FB ads:

1. Less is more: less audience targeting, less exclusions, etc.

2. Focus on testing different ad creatives as rapidly as possible

3. Understand and analyze your data to determine which part of your sales funnel needs to be optimized.
I have targeted the entire world and had profitable campaigns as early as 2017.

Just focus on an offer that has mass appeal.

Play in large, competitive markets.
The plain truth is that acquiring customers with FB ads is becoming more and more expensive.

And the trend is only going to continue.

That’s why your focus should be on increasing your customer lifetime value.
Read 4 tweets
8 Aug
**How to Consistently Make $500 to $3,000 a Month with a Simple Website**

In this thread, I will show you how to:

1) Create a profitable website
2) That requires 2 to 4 hours a week of work
3) With minimal upfront costs
4) And without technical skills

Let's dig in 👇
(1) Many of my followers are starting their journey to create an online stream of income but have limited budgets.

That's why I've put together this how-to guide to start earning online income in the easiest way possible

Warning: It requires a little work...but it's worth it.
(2) Here's the overall strategy:

a) Find a profitable offer that will generate sales
b) Build a website to direct visitors to your offer
c) Bring in traffic without paying for ads

Seems simple enough, right?

But in practice, it requires a little more knowledge...
Read 17 tweets
22 Jul
Viral tweets are like trending ecom products

I've seen the tweet below at least 30 times in the past 6 months, and it gets tons of engagement every time

Similar story with trending products (see list in next tweet)

Plenty of juice to be squeezed out of them over and over again
This nail polish holder is always a great product to sell during the holidays. A great gift idea, it goes viral every November and December:

I've seen this shower head multiple times in the past four years, and it's always printing cash for someone.

Read 4 tweets
31 May
**How to Create and Sell a Course and Make $1,000,000 in Profit**

It’s true

Selling a course is the easiest way to make a million dollars in a year

In fact, it's a great way to make passive income!

I’m going to break down exactly how to create a course and sell it profitably
(1) First of all, you might ask: why should I make a course?

Because it’s easy. And you don’t need an idea that changes the world

Just take what you already know and sell it

Plus you don’t have to worry about fulfillment or inventory issues

No brainer, right?
(2) The next question you'll ask is: what should the course be about?

Rule: If people want to learn something, you can make a course about it

Are you good at flying drones?

Can you teach someone how to launch their first podcast?

If there's a market, you can make a course
Read 19 tweets

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