Thread by @Principles00

**How to Obtain Authentic UGC to Scale your Ecom Brand**

There's no doubt that user generated content (UGC) is the type of ad creative that is converting well these days.

But getting it can be tough.

Here's how to do it.

https://twitter.com/Principles00/status/1436096534328844292?s=20

First of all, why UGC?

UGC is a major driver of sales, especially via Facebook ads.

It provides social proof, demonstrates the benefits and features of your products, and looks less like an ad.

But obtaining authentic UGC requires some work...

https://twitter.com/Principles00/status/1404471135446700039?s=20

Good UGC that converts into sales requires:

Authentic, thumb-stopping content from creators who knows how to speak to your audience who can effectively communicate how much they love your products.

So now let's discuss how to find this content.

There are three solid options for collecting UGC:

1. From your existing customers
2. Paid service
3. Influencer outreach

Let's discuss each one.

1. Existing customers

It's easy to obtain authentic video content from your existing customers.

Simply follow up via email or SMS and provide a discount or other freebie in exchange for video content.

Downside? Your customers may not be the best at presenting on camera.

(2) Paid services

Services such as Hashtag Paid and Billo, to name a couple, allow for a streamlined process to reach out to and obtain content from creators.

Authenticity is an issue, but these services are great for getting the ball rolling in the beginning.

3(a) Influencer outreach

Cold outreach to influencers on Instagram, YouTube, etc. with free product and possibly a fee is a good way to obtain UGC.

However, this requires a shotgun approach, and quality can vary.

That's why the next option, if available to you, is the best:

3(b) Influencers who are your customers

This is the holy grail.

Real, authentic influencers that love and use your product who know how to speak to their audience will create the perfect UGC for your brand.

If you can obtain this through cold outreach, you're golden.

This is a high level overview of how to get the right ad creatives to scale your brand with ads.

And if you haven't implemented UGC into your ads, now is the time to do so!

In the future, I will discuss influencer outreach and how to build a community of loyal customers.