Should you insult your customers?

It sounds crazy, but...

I was recently thinking about the benefits and disadvantages of talking down to your customers.

It's a pretty risky proposition to insult your customers to persuade them to buy your products.

But sometimes it works.
In general, when it comes to selling, empathy wins.

Close your prospect by treating them like a good friend.

It helps a lot if you're selling something that will solve their pain.

But sometimes talking down to


"You're an idiot if you don't buy this."

"How many times are you going to fail? Aren't you sick of being a loser?"

Surprisingly, I've seen this tactic work very effectively.

Other times, I've seen it antagonize the prospect.

What drives the different outcomes?
If I had to guess, I think it has to do with the internal dialogue of your prospect.

If your prospects are already feeling like a loser or idiot and truly believe they have to turn things around, I think this tactic can elicit a positive response.

If not, this tactic fails.
I personally don't recommend insulting your prospects ever.

I've just seen insults being used as a marketing tactic, and I found it a little odd but interesting.

Overall, this strategy carries a major risk of losing the sale (don't want to be the next Gillette ad....)

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