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12 Sep, 9 tweets, 3 min read
It's true...

The fastest way to make a ton of money quickly is with a high ticket funnel.

In this thread, I will show you how to launch one:

First, here's why high ticket offers work better:

The ROI on $5,000 to $10,000+ offers is superior for scalability

Example:

1k leads, pay $1 per lead, $50 offer, 10% CR (super high) = $4k profit

OR

1k leads, pay $1 per lead, $10k offer, 0.2% CR = $19k profit
It's clear.

The math shows high ticket funnels are much easier to scale with ads.

Setting up this funnel is simple:

1. YouTube ad
2. Registration page for 20 min VSL
3. Sales page to book call
4. 20 to 30 min phone call to sell $5k+ coaching/consulting offer

Let's discuss:
1. YouTube ad

This is straightforward:

Create a no frills video:

1. Describing the problem
2. Calling out a benefit
3. Making a call to action

You're offering an opportunity to obtain a free training that will provide a high level overview of the solution.
2. Registration page

This is also a no frills, clean page. The only goal is to collect the email in exchange for a short training video.

You will follow up via email with anyone who doesn't book a call or buy.

3. Sales page

Once the prospect has viewed the training, it is time to offer a brief call so that you can understand your prospect's pain points and offer a comprehensive coaching/consulting program.

Typically, for high ticket offers, this is a one on one customized program.
4. Sales call

Once the prospect has booked a call, it's time to close.

There are others on Twitter who do this a lot better than me.

But here's a unique method my team and I used to close prospects for high ticket info products:

Don't believe how easy this is?

There are tons of guys printing millions doing this.

Sign up on VidTao.com

Scroll through the top video ads with the most views in the last 24 hours.

You'll see guys who blow all these Twitter gurus out of the water.
If you have a following and a proven offer and are looking to implement something like this, send me a DM, and my team and I can discuss if you're a good candidate for scaling up with YouTube ads.

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More from @Principles00

Principles of Marketing Profile picture
12 Sep
Should you insult your customers?

It sounds crazy, but...

I was recently thinking about the benefits and disadvantages of talking down to your customers.

It's a pretty risky proposition to insult your customers to persuade them to buy your products.

But sometimes it works.
In general, when it comes to selling, empathy wins.

Close your prospect by treating them like a good friend.

It helps a lot if you're selling something that will solve their pain.

But sometimes talking down to them...works.

Like:

"You're an idiot if you don't buy this."

"How many times are you going to fail? Aren't you sick of being a loser?"

Surprisingly, I've seen this tactic work very effectively.

Other times, I've seen it antagonize the prospect.

What drives the different outcomes?
Read 5 tweets
Principles of Marketing Profile picture
12 Sep
**How to Obtain Authentic UGC to Scale your Ecom Brand**

There's no doubt that user generated content (UGC) is the type of ad creative that is converting well these days.

But getting it can be tough.

Here's how to do it.

First of all, why UGC?

UGC is a major driver of sales, especially via Facebook ads.

It provides social proof, demonstrates the benefits and features of your products, and looks less like an ad.

But obtaining authentic UGC requires some work...

Good UGC that converts into sales requires:

Authentic, thumb-stopping content from creators who knows how to speak to your audience who can effectively communicate how much they love your products.

So now let's discuss how to find this content.
Read 9 tweets
Principles of Marketing Profile picture
21 Aug
My simple approach to FB ads:

1. Less is more: less audience targeting, less exclusions, etc.

2. Focus on testing different ad creatives as rapidly as possible

3. Understand and analyze your data to determine which part of your sales funnel needs to be optimized.
I have targeted the entire world and had profitable campaigns as early as 2017.

Just focus on an offer that has mass appeal.

Play in large, competitive markets.
The plain truth is that acquiring customers with FB ads is becoming more and more expensive.

And the trend is only going to continue.

That’s why your focus should be on increasing your customer lifetime value.
Read 4 tweets
Principles of Marketing Profile picture
8 Aug
**How to Consistently Make $500 to $3,000 a Month with a Simple Website**

In this thread, I will show you how to:

1) Create a profitable website
2) That requires 2 to 4 hours a week of work
3) With minimal upfront costs
4) And without technical skills

Let's dig in 👇
(1) Many of my followers are starting their journey to create an online stream of income but have limited budgets.

That's why I've put together this how-to guide to start earning online income in the easiest way possible

Warning: It requires a little work...but it's worth it.
(2) Here's the overall strategy:

a) Find a profitable offer that will generate sales
b) Build a website to direct visitors to your offer
c) Bring in traffic without paying for ads

Seems simple enough, right?

But in practice, it requires a little more knowledge...
Read 17 tweets
Principles of Marketing Profile picture
22 Jul
Viral tweets are like trending ecom products

I've seen the tweet below at least 30 times in the past 6 months, and it gets tons of engagement every time

Similar story with trending products (see list in next tweet)

Plenty of juice to be squeezed out of them over and over again
This nail polish holder is always a great product to sell during the holidays. A great gift idea, it goes viral every November and December:

I've seen this shower head multiple times in the past four years, and it's always printing cash for someone.

Read 4 tweets
Principles of Marketing Profile picture
31 May
**How to Create and Sell a Course and Make $1,000,000 in Profit**

It’s true

Selling a course is the easiest way to make a million dollars in a year

In fact, it's a great way to make passive income!

I’m going to break down exactly how to create a course and sell it profitably
(1) First of all, you might ask: why should I make a course?

Because it’s easy. And you don’t need an idea that changes the world

Just take what you already know and sell it

Plus you don’t have to worry about fulfillment or inventory issues

No brainer, right?
(2) The next question you'll ask is: what should the course be about?

Rule: If people want to learn something, you can make a course about it

Are you good at flying drones?

Can you teach someone how to launch their first podcast?

If there's a market, you can make a course
Read 19 tweets

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