Thread by @GrammarHippy

Become the James Bond of copywriting…

Using a sneaky little trick…
Which includes…

• Stealing
• Copying
• Bashing

Without feeling guilty.

>>> A Thread 🧵 <<<

You probably already know the saying…

New copywriters write.

While experienced copywriters assemble.

But…

Even experienced copywriters get this wrong more often than they’d like to admit.

And it all starts with one word:

Competition.

Now.
If you ask a newbie what competition is?

You’ll get a danger sign blipping in their brain.

For them?
Competition = red ocean = stay away

But…
They don’t even understand competition.

Hell.
They can’t even say who their competitors are.

Can you? 👇

Let’s try. Pop quiz:

You’re selling a stock market investment course.

I am selling a copywriting course.

Are we competitors?

If you answered no - you don’t understand competition.

If you answered yes - it’s because you’re intelligent and guessed where this is going.

But…

The answer is: it depends.

If you’re selling a stock market course…

You are not my competitor if you’re selling long-term investments.

You are my competitor if you’re selling day trading.

See why?
I’ll explain 👇

There are two types of competitors.

Direct.
…and…
Indirect.

Direct competitors are those are are selling THE SAME solution to THE SAME market with the same end goal.

Indirect competitors are selling DIFFERENT solutions to the same market with the same end goal.

So…

If you’re selling day trading - you’re selling to an audience who wants to make money actively.

I am selling copywriting - to an audience who wants to make money actively.

We are competitors.
Indirect competitors.

So here’s the sneaky trick…

When people are researching their target market’s problems and pain points…

And they’re looking at possible solutions to those…

And looking for possible products or services…

They’re looking at DIRECT competition.

And that’s a problem.
Here’s why:

The best copywriters in the world don’t write.
They steal.

But…

If you steal from a direct competitor you’ll get into trouble.

It will be obvious.
And your name will be ruined.

But if you steal from indirect competitors…

You’re golden.
Most copywriters do.

So…

This is me saying to you:
You can steal. You’re allowed to.

But under two conditions:
1. You steal from indirect competitors.

2. You steal one-two-three elements from each.

You don’t copy-paste their whole sales page.

If you can do that? you just got a license to steal. And…

Once you know indirect competition…

You can do more.

• steal their elements
• learn about your market’s pain
• understand price points
• see which sales formats sell best
• get ideas for product angles
• steal their ads
• steal their emails
• steal upsells

Etc.
But…

The real juice is what you can do with direct competition…

Here are two tricks.
One to use as a growth hack for yourself…

And the other one is to bury them under 50 feet of dirt.

Let’s begin:

Trick #1: The Bashing Technique.

Understand this.
If there’s a big competitor in your market…

It means 2 things:
1. Everything knows him.
2. Everyone has tried or heard of someone trying their products.

That’s a disadvantage for you.
But you can turn it into an advantage 👇

Here’s a fun statistic for you:
Most people fail.

At everything.

Most people fail at marriage.
At marketing.
At copywriting.
At investing.
At EVERYTHING.

So…
Let’s get the big guy to take the blame. Why not? :)

All you have to do…
To get attention…
And to grow…

Is to throw rocks at your biggest competitor.

Bash him.

His technique.
His product.

But be smart.
Don’t say his name.

Just explain why his technique or method is an old method.

Or that it doesn’t work for everyone.

Or that it’s too expensive.
Etc…

And since people are looking for who to blame…

For their failures and insecurities…

They’ll be happy to jump on the train with you.

And viola - you have one of the strongest elements in persuasion.

It’s called: “us vs them”.

But here’s how to completely kill competition:

Trick #2: The Steal-n’-Kill

Your competitor has a product.
Good.

Can you get your hands on his product? Sure you can.

So..
What if…
God. This is crazy…
Are you ready?

What if…

You could build a similar product to his…

And…

You offer his product (which you’ve built yourself)…

For free…
As a bonus…
To those you buy your product?

What would that do to your competition?

Convert them into a different religion every Thursday because they won’t know who to pray to.

That’s what.

And also…
Don’t forget…

Competition is good.
Competition means there’s a market.

And also… competitors are great to collaborate with.

Big guys are always looking for more offers for their buyers.

Those can be your offers.

Don’t think competition is bad.
It’s amazing…

Hey.
Listen.

I had to write this thread twice.
From scratch.
And it’s not a short one 😅

I’d love it if you would RT it for others to see.

Thanks 😊

TL:DR

• Don’t write. Steal.
• Direct vs. Indirect competition
• Steal from indirect
• Steal from many competitors
• Bash the top competitor to grow
• Give away his product for free

✌️