Thread by @kenreeves_

Today, I looked through App Annie's presentation called "The Evolution of Social Media Apps"

I wanted to share some of the insights here and how this evolution relates to popular stocks👇

$GOOG $FB $SNAP $TWTR $AMZN $TCEHY $YY #TikTok $DIS $NFLX

What is the Scale of the #SocialMedia Mobile Market?

- 74 billion downloads to date
- 4.7 billion downloads in H1 2021
- $3.2 billion spent on social apps in H1 2021 (up 50% YoY)

Hours Spent in Social & Comms Apps by Quarter

- Social apps commanded 740 BILLION hours of time globally in H1 2021
- Equal to 44% of time spent on mobile globally
- Time spent is down from peak pandemic 2020, but still growing strong over H1 2019

Rise of Live Streaming
How are Streamers Driving Growth?

- Live streaming apps are outpacing chat and photo/video social apps
- 3-year CAGR of 25% for live streaming apps
- Live streaming = driving engagement in social apps

#YouTube #Twitch #TikTok

Video is at the Forefront of the Evolving Social Landscape

- This tweet shows the growth of TikTok competing with YouTube 📈

https://twitter.com/kenreeves_/status/1435631765343797252?s=20

Forecasted Annual Consumer Spend

- $78 Billion spent through social apps through 2025
- Driven by content creators
- Driven by monetization of social media apps

Think about $TWTR adding monetization features. Think about Substack, YouTube, Patreon...

Social Landscape by Markets Today

1. Asia is the largest region for downloads in H1 2021 (60% of the market)
2. US, Japan, China account for 60% of spend in H1 2021
3. 60% of global time spent is from Asia-Pacific

How Have Consumers' Favorite Social Apps Evolved Over Time?

Downloads
- $FB and WhatsApp are global leaders, but video-first players have risen dramatically

$SNAP #TikTok #Telegram

How Have Consumers' Favorite Social Apps Evolved Over Time? Pt. 2

Consumer Spend
- Consumers are shifting to a model of paying for content creators --> authentic experiences $GOOG $YY $TCEHY $AMZN #Twitch #TikTok
- Quality content still looms large $DIS $NFLX $T

How Have Consumers' Favorite Social Apps Evolved Over Time? Pt. 3

Time Spent
- YouTube, Facebook, and WhatsApps dominate time spent
- YouTube remains the top dog in video

$FB $GOOG #TikTok $NFLX $TWTR

App Annie's Spotlight

- Twitch $AMZN becomes a community go-to as Global MAU 2x through the pandemic
- Creator economy fuels Bigo Live $YY through live streaming
- $SNAP overseas downloads up 45% in TTM compared to 2 years ago

And since I'm "The Comps Guy" I compiled a list of all the tickers in this thread in a comp sheet

All forward estimates are from current analyst expectations

$AMZN $GOOG $FB $SNAP $TWTR $DIS $NFLX $TCEHY $YY