Most prerolls suck, so we figured out how to make them better.
Then made millions of them.
Here's how:
(THREAD)
Prerolls are a simple product, but the core component has one huge variable:
It's weed. Ground up weed.
Cannabis (more-so then a lot of agricultural products) is super inconsistent, and so are the grinders smokers have been using for years to grind up and roll their joint.
Your head probably immediately goes to tobacco and cigarettes.
Nice try. Tobacco and processing machines are for leaves - not sticky, resinous, dense flowers.
I stopped reading business books a while ago, I'm reading history and biographies instead.
Here's 43 biographies that'll teach you way more than the concepts and strategies you're reading about right now.
The 3rd one is probably my favorite.
THREAD:
When I first mentioned this a few weeks ago and asked for recos, I got more than 120 from you guys. My VA pulled them all into a spreadsheet and we started organizing.
I've excluded some modern bios for lameness, and I've got a follow up thread tomorrow for straight up history.
The Tycoons
How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy amazon.com/dp/B00R1USYR8/…
When I first needed custom packaging for a brand I searched "cigar tube" on Alibaba and emailed the first factory I found. Today we import 40ft containers from that same factory.
Lorreta has saved us 7 figures, easy.
Here’s how you can do the same:
Whether you have a farmers market side hustle or a booming DTC brand, your packaging is probably low hanging fruit for:
- Lowering cost of goods
- Elevating brand
Let me give you some context:
Left is domestic, $.23/piece
Right is China, a fraction of that.. landed!
You can do ok with a stateside factory or broker.
Many use sites like Packlane that are huge in the DTC space.
Super limited options at crazy insane prices - but low MOQ. Great for an MVP, but otherwise 🤮
See below
Instead of $1.08, we'll get this 2"x6" for >$.20 in China.