"You can’t teach tall" - famous words by former NBA player Mike Kelly.

The most important traits in business can't be taught either.

[THREAD]
@landforce You can't teach urgency.

Urgency closes the sale.

Urgency finishes strong.

Urgency handles it today, not this week.
@landforce You can't teach grit.

Grit shows up on the bad days.

Grit does the hard things.

Grit goes til midnight and shows up early tomorrow.
@landforce You can't teach confidence.

Confidence can tackle anything.

Confidence bounces back.

Confidence has vision.
@landforce You can't teach hunger.

Hunger shows up everyday.

Hunger is never satisfied.

Hunger has a healthy ego.
@landforce You can't teach integrity.

Integrity does the right thing when no one's watching.

Integrity cuts cost but not corners.

Integrity creates trust.
@landforce You can't teach gratitude.

Gratitude is happy to wake up every morning.

Gratitude stays humble.

Gratitude never forgets where it came from.
@landforce You can’t teach humility.

Humility is how you grow.

Humility helps you connect.

Humility shows people you are human.
@landforce A lot of these traits roll up to my "Builders build" battle cry.

It's all intrinsic - they're built in.

Builders build means:

- Bias towards aggressive action
- Evolution not revolution
- Don't overthink it
My name is Colin Landforce, I build cannabis brands and businesses and tweet about it. Swing by and gimme a follow @landforce.

Check out my pinned thread for a little more about me.

If you liked this thread, hit me w/ a RT on the first tweet.
TLDR;

Some things you can teach, but not urgency, grit, confidence, hunger, integrity, gratitude, or humility.

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More from @landforce

22 Sep
Most prerolls suck, so we figured out how to make them better.

Then made millions of them.

Here's how:

(THREAD)
Prerolls are a simple product, but the core component has one huge variable:

It's weed. Ground up weed.

Cannabis (more-so then a lot of agricultural products) is super inconsistent, and so are the grinders smokers have been using for years to grind up and roll their joint.
Your head probably immediately goes to tobacco and cigarettes.

Nice try. Tobacco and processing machines are for leaves - not sticky, resinous, dense flowers.
Read 15 tweets
5 Sep
We've all read Sapiens, right?

If you want to dive deeper and learn more about history, here's a list of 29 incredible books about the past. The first one is required reading IMO.

Big history guy over here!

THREAD:
Make sure you make it to the end of this list.

You'll find a link to yesterday's thread of 43 biographies to make your reading queue even more overwhelming. 🙃

You'll also find a little more about me for better or for worse!

Anyway, let's go-
The Lessons of History

A journey through history, exploring the possibilities and limitations of humanity over time
amazon.com/Lessons-Histor…
Read 34 tweets
4 Sep
I stopped reading business books a while ago, I'm reading history and biographies instead.

Here's 43 biographies that'll teach you way more than the concepts and strategies you're reading about right now.

The 3rd one is probably my favorite.

THREAD:
When I first mentioned this a few weeks ago and asked for recos, I got more than 120 from you guys. My VA pulled them all into a spreadsheet and we started organizing.

I've excluded some modern bios for lameness, and I've got a follow up thread tomorrow for straight up history.
The Tycoons

How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy
amazon.com/dp/B00R1USYR8/…
Read 47 tweets
16 Aug
Today we announced we're acquiring one of the largest dispensaries in California.

It serves more than 1,000 people/day… from a single store. We expect more than $60M in 2022 revenue from the deal.

Let me tell you about it:
@landforce We're acquiring People's First Choice, known by most as People's.

This is one of the most prominent stores in California, with tons of visibility from the Costa Mesa freeway and quick access from the off ramp.

The store goes under management 9/1 then it's game time.
@landforce The deal includes 2 more licenses and 2 more sites.

The licenses are in Downtown LA and Riverside, with equally as prominent visibility. Target open dates:

LA - Jan 2022
Riverside - March 2022
Read 8 tweets
11 Aug
Can anyone convince me that starting and running a small business isn’t orders of magnitude more useful than getting an MBA?
Quick update:

No, no one can

However, lots of people do want to tell me they are not bad and are actually good

Touché
Read 4 tweets
4 Aug
When I first needed custom packaging for a brand I searched "cigar tube" on Alibaba and emailed the first factory I found. Today we import 40ft containers from that same factory.

Lorreta has saved us 7 figures, easy.

Here’s how you can do the same:
Whether you have a farmers market side hustle or a booming DTC brand, your packaging is probably low hanging fruit for:

- Lowering cost of goods
- Elevating brand

Let me give you some context:

Left is domestic, $.23/piece
Right is China, a fraction of that.. landed!
You can do ok with a stateside factory or broker.

Many use sites like Packlane that are huge in the DTC space.

Super limited options at crazy insane prices - but low MOQ. Great for an MVP, but otherwise 🤮

See below

Instead of $1.08, we'll get this 2"x6" for >$.20 in China.
Read 19 tweets

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