Consistency is so underrated.

Most startup or marketing initiatives fail due to lack of consistent behaviour or routines, despite the best of intentions.

A short personal story 👇
In 2018, we realised that we needed to put serious effort on content creation & publish tech blogs.

My natural instinct was to say, 'Let me start by writing tech blogs myself. I know tech & I can write, so this shouldn't be so tough'.
To be considered a tech publication, we would need at least 40-60 blogs published.

That would mean:
10 blogs each month, for at least 4-6 months.
As a founder, there's no chance I would be able to put that much time & effort consistently.

Thankfully, I scrapped that idea & instead worked with freelance writers creating a solid content pipeline.

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More from @hrishiptweets

10 Aug
Marketing your startup doesn't have to be expensive!

My startup makes $2 million in revenue without spending $$$ on paid ads.

If you're on a $0 marketing budget, here are 8 things you can do with links to my threads on how exactly to do it 👇
1/ Focus on writing

If you want to be good at marketing, you have to be great at writing.

Writing consistently is hard. You need to build powerful habits & routines for both reading & writing.

2/ Start a newsletter

A newsletter helps you build loyal audience over time.

Email newsletters are evergreen. You interact with your audience on a channel they can never do away with.

Read 10 tweets
3 Aug
29 SEO marketing lessons after growing my startups from 0 to $2 million in revenue & 400K/month organic traffic. 🧵
1/ Organic traffic is the best kind of traffic you can get.

SEO gives you consistent & reliable traffic.
2/ Focus on SEO from day 1.

Don't wait till your product is built to start working on SEO.
Read 31 tweets
20 Jul
10 lessons I have learned working 10 years in tech as a startup founder, engineer & product manager. 🧵
1/ Unless it breaks your business, don't build.

Building new things is always exciting. However, unless there's a business outcome attached, it's a wasted effort.
2/ Build audience before product.

"If you build it, they will come" — is the biggest startup fallacy.

You don't need to quit your job for building your audience. You can easily do this on the side.
Read 12 tweets
2 Jul
Unpopular opinion: Your startup tech doesn't need to be fancy.

In our early years, we used a Google sheet to run our freelance marketplace & generated $100,000 revenue.

Even now, at $2 million revenue, our marketing website runs on a no-code builder that costs us $10/mo.

Build tech to solve a business problem.

If I am building an Uber for X, I won't start by building an app right away.

Instead, I will just use 2 simple forms (@typeform) & @airtable to run my business.

I'll focus on generating revenue instead of building complex tech.

Don't reinvent the wheel.

When you build an app, use robust, out-of-the-box solutions.

Building things from scratch is expensive & stressful.

Uber can do it because they have 100s of engineers. You need to delegate as much as possible to existing solutions.

Read 5 tweets
28 Jun
Marketing your startup & getting early traction is not easy.

Over last 4 years, I've launched my startups & 10+ products on multiple platforms while growing to $2mn revenues.

Here's my curated list of 25 startup launch platforms, compared across 5 parameters. 🧵
1/ Product Hunt (@ProductHunt)

Listing: Free
Link: Do-follow
Domain Rating: 90
Monthly Traffic: 4-5M
Time taken to get listed: Immediate/Flexible

2/ Remote Tools (@RemoteTools)

Listing: Free
Link: Do-follow
Domain Rating: 53
Monthly Traffic: 200-250K

Time taken to get listed: < 5 days

Read 27 tweets
21 Jun
Build audience before product.

But how do you do it?

Here's how I've built an audience across channels and grown my startups from 0 to $2 million revenues.

Involves a mix of marketing & writing. 🧵

When building audience on any channel, make personal connections.

Share your personal experiences, stories & learnings vs. company or product updates.

People connect with people, not with lifeless entities or brands.

• Blog
• Newsletter
• Social media
• Slack channels
• Community websites
• LinkedIn & Facebook groups

Read 18 tweets

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