Our Startup, Flexiple, is now a $2 million+ business and in our early years, Google sheets was our MVP.

We generated $100,000 revenue and got great validation just using sheets!

Here are 8 things to keep in mind while you build your startup's MVP 🧵
MVPs don't need to be products.

A landing page, email newsletter, demo video — all qualify as startup MVPs.

MVPs should have only one goal — Get early validation & feedback quickly.

For an MVP, your focus should be to:

- Get people to try out your product
- Talk to them and get feedback
- Iterate and improve your product

MVPs should be extremely simple.

Build fast and launch quickly.

MVPs should focus only on solving the core problem.

Trying to incorporate everything into your MVP will just delay your process of getting feedback & validation.

Your MVP can be incomplete, but it can't be buggy.

It needs to have at least one fully functional, bug free flow.

Use no-code tools.

Makes the process of getting your MVP out, easier & faster.

Keep experimenting.

The only to get your MVP right is to keep iterating basis feedback and trying to nail the right solution.

That's it for the thread!

I regularly share such threads around startups, so consider retweeting the first tweet & following me :)

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More from @hrishiptweets

13 Sep
Email newsletters are evergreen.

I write & manage 4 newsletters with 6000+ subscribers. They have been a critical element of my startup's marketing & revenue growth.

Here's everything you need to know about running a newsletter and how to build an effective strategy 🧵
This framework is divided into X sections:
1) Why newsletters (1-2)
2) Define goals & theme (3-4)
3) Writing & tracking (5-6)
4) Distribution (7-12)

Meanwhile, if you'd like to check out my startup 👇

1/ Why email newsletters still work

- Loyal audience

- Great for low budget marketing

- Everyone uses email
Read 15 tweets
8 Sep
My startups get 750K/month organic traffic and SEO has been a major reason for our growth to $3 million+ revenue.

I honestly can't imagine a startup marketing plan that doesn't have SEO focus.

So here's my 30-step SEO strategy for startups based on 4 years of learnings 🧵
This framework has 6 sections:
1) The Right Mindset (1-5)
2) Correct Setup (6-10)
3) Website Authority (11-14)
4) Keyword Research (15-22)
5) Content Creation (23-26)
6) Optimisations (27-30)

Let's dive in!

Meanwhile, if you'd like to check my startup 👇
1/ Focus on SEO from day 1

SEO takes time to show results, at least 3-6 months or even more. So you must plan & start working on SEO early.

[Right mindset]
Read 33 tweets
13 Aug
Consistency is so underrated.

Most startup or marketing initiatives fail due to lack of consistent behaviour or routines, despite the best of intentions.

A short personal story 👇
In 2018, we realised that we needed to put serious effort on content creation & publish tech blogs.

My natural instinct was to say, 'Let me start by writing tech blogs myself. I know tech & I can write, so this shouldn't be so tough'.
To be considered a tech publication, we would need at least 40-60 blogs published.

That would mean:
10 blogs each month, for at least 4-6 months.
Read 4 tweets
10 Aug
Marketing your startup doesn't have to be expensive!

My startup makes $2 million in revenue without spending $$$ on paid ads.

If you're on a $0 marketing budget, here are 8 things you can do with links to my threads on how exactly to do it 👇
1/ Focus on writing

If you want to be good at marketing, you have to be great at writing.

Writing consistently is hard. You need to build powerful habits & routines for both reading & writing.

2/ Start a newsletter

A newsletter helps you build loyal audience over time.

Email newsletters are evergreen. You interact with your audience on a channel they can never do away with.

Read 10 tweets
3 Aug
29 SEO marketing lessons after growing my startups from 0 to $2 million in revenue & 400K/month organic traffic. 🧵
1/ Organic traffic is the best kind of traffic you can get.

SEO gives you consistent & reliable traffic.
2/ Focus on SEO from day 1.

Don't wait till your product is built to start working on SEO.
Read 31 tweets
20 Jul
10 lessons I have learned working 10 years in tech as a startup founder, engineer & product manager. 🧵
1/ Unless it breaks your business, don't build.

Building new things is always exciting. However, unless there's a business outcome attached, it's a wasted effort.
2/ Build audience before product.

"If you build it, they will come" — is the biggest startup fallacy.

You don't need to quit your job for building your audience. You can easily do this on the side.
Read 12 tweets

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