Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & Android only), you’ll see ads after the first, third or eighth reply under a Tweet. 🗣️
We see a big opportunity to build an ad offering that creates value and aligns incentives for creators and advertisers. But first...we test! 🧪
As we experiment with this format over the coming months, we’ll focus on understanding how it performs and how it impacts the people and conversations around it. 🥼
We’ll test different frequencies, layouts, contextually relevant ads, different insertion points, etc. And we’ll examine our learnings and figure out if it’s something we want to make permanent. 🤔
We’re excited about trying this out for our advertisers and we’re eager to explore how it could open the door for additional opportunities to reward Tweet authors and creators. More to come. 🚪
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