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George Mack Profile picture
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17 Oct, 21 tweets, 7 min read
I get DM's from founders with the same specific problems.

Here's a public list of marketing tools I recommend:

↓
1. Twemex

Twitter Advanced search on steroids.

Whenever you visit someone's account, see their most popular Tweets of all time in order.

H/T @Julian for this

twemex.app
2. Good UI

Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google etc

goodui.org
3. Blisk

See how your website looks across every device.

Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.

blisk.io
4. Really Good Emails

Struggling with email ideas?

Library of thousands of quality emails to get inspo from.

reallygoodemails.com
5. Fantastic Texts

Struggling with SMS ideas too?

Library of SMS campaigns for constant inspo.

fantastictexts.com
6. Turbo Ad Finder 2.0

An inverse adblocker. It disables your newsfeed so all you see are ads.

chrome.google.com/webstore/detai…
7. Built With

Want to see what tools a competitor is using?

Add their website Built With will run their codebase to see behind the curtain.

builtwith.com
8. SubReddit Connect

Insert market you are researching.

SubReddit Connect feeds you a mindmap of interconnectinged Reddit sub-communities on that topic.

subredditconnect.com
9. Unicorn Ads

Pulls the top 1000 Shopify stores in the world.

Filter by niche and see what ads they are running.

unicornads.com
10. First 1000

Case studies on how companies like Uber, Tinder & AirBnB got their first 1000 customers

first1000.co
11. Opportunities

Takes the fastest growing Google + Reddit trends and sends you them in a free newsletter.

opportunities.so
12. Windsor

Personalised deepfake videos at scale.

Record one personalized sales video. Windsor then makes a personalized deepfake for each new customer.

windsor.io
13. CopyAi

Rubbish copywriter?

CopyAi lets you outsource your copywriting to a machine.

copy.ai
14. Landing Page Checklist

Looking to launch a new site? Run it step by step through this list of tools.

landingpage.fyi
15. Mentioned

Get an email every time your website is mentioned online.

Tackle bad word of mouth as it happens.

Or amplify good word of mouth as it happens.

mentioned.app
16. Marketing Examples

No creative juices?

A gallery of world-class marketing examples from my brother @harrydry

marketingexamples.com
17. Marketing Templates

300+ free pre-built marketing docs from experts so you can be lazy (AirTables, Google Sheets, Trello Boards etc)

100's of hours saved

nira.com/templates/mark…
18. Geckoboard / Databox

Team forgetting their KPI's?

Pull through automated no-code dashboards each day.

geckoboard.com + databox.co
If you're a high-growth company (Typically $1-50 million investment or revenue) ---> multiply.marketing
If you enjoyed this, I occasionally send out a newsletter.

It contains:

1. Clouds - Mental Models + Big Marketing Ideas

2. Dirt - Tactics + Leveraged tools

100% high signal. 0% spam.

Check it out here ---> bit.ly/MentalModelsBD

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More from @george__mack

George Mack Profile picture
24 Aug
Biggest win of last 5 years:

• Making friends online

Biggest regret of last 5 years:

• Not making enough friends online
Bear market = Friendships based solely on location and luck

Bull market = Friendships based solely on mutual interests and shared beliefs

The flippening is occurring
What is great about meeting friends online is that people still think it’s weird.

1. This means it’s underpriced

2. All the people you meet are independent thinkers who care less about looking weird
Read 4 tweets
George Mack Profile picture
18 Aug
If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.
2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.
3. The best marketers are open source for the *first time ever*

• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website

There's no centralised database like Github - but it's there for the resourceful
Read 12 tweets
George Mack Profile picture
4 Aug
Peter Thiel on momentum. Image
The genius of this is the emotions it causes - it creates fear and inspiration at the *same* time.

3D chess.

If he cared to write advertising copy, he could sell sand to a desert.
Thiel isn't charismatic in the classic sense. He stutters a lot.

But his words are so on point that you forget about the communication.
Read 4 tweets
George Mack Profile picture
2 Aug
Marketing Synergy Maps > Marketing Plans

Walt Disney’s in 1957 is the most iconic example.
@ColinandSamir recently showed examples of this with modern media
@mrsharma posted this in his most recent newsletter
Read 4 tweets
George Mack Profile picture
16 Jul
How to understand anybody’s opinion:

• Follow their media diet.
Crazy thought:

Media diet > Food diet

The media diet informs the food diet after all.
A small % of our thoughts are from first principles.

The vast % of our thoughts are mimetic.
Read 4 tweets
George Mack Profile picture
1 Jun
Being productive ≠ Looking productive

Being busy all day can look very productive but can be insanely unproductive.

In contrast, internet rabbit holes can look very unproductive but can be insanely productive.
Knowing this doesn't seem to prevent it either

It STILL looks productive or unproductive - so your mind believes it is.

😅

The only way out of the illusion might be to ignore it and focus solely on historical ROI - rather than how it looks.
It's a weird thought that your brain can lie to itself.

It's a weirder thought that your brain knows it can lie to itself.
Read 4 tweets

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