OK, this was an interesting rabbit hole: "Famous corporate logo designs with a hidden message"
Here are 12 gems 🧵
1/ In Google's logo, 5 of 6 letters are primary colors. The only outlier is "L", a secondary color (green).
Per the logo's designer:"Instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."
2/ In the SpaceX logo, the letter "X" matches the trajectory of of the Falcon 9 Rocket.
3/ In the Tostitos logo, the dot on the letter "i" is a bowl of salsa. It is book-ended by 2 people ("t") holding a chip about to smash some food.
4/ The overlapping ovals in the Toyota logo spell out each of the letters in "Toyota" if you look closely.
5/ In the Amazon logo, the yellow arrow links the letters "a" and "z". This signifies that the company sells "everything from A to Z".
6/ Chocolate-maker Toblerone was founded in Bern, Switzerland. The city is known for its bear population, and the animal can be found in the logo's mountain shape.
7/ The green lines in the Cisco logo represent digital signals...but are also in the shape of the Golden Gate bridge (Cisco was founded in SF).
8/ Gillette is obviously known for its razors. To demonstrate sharpness, the tips of the letter "G" and "i" look like they are cut by a blade.
9/ The Berkshire Hathaway logo has NO hidden meaning. It's literally just the words "Berkshire" and "Hathaway"lol
10/ In the Hershey's Kisses logo, the space between the "K" and the "i" looks like ... a Hershey's Kisses.
11/ In the Tesla logo, the "T" logo is a single rotor from an EV motor.
12/ Sony's VAIO logo represents the integration of "analog" and "digital tech". The "VA" is in the shape of an analog wave while the IO refers to digital binary code.
13/ The Beats logo -- a letter "b" on a circle red background -- looks like someone wearing a pair of Beats headphones.
14/ Last (and guessing most people know this): In the FedEx logo, the space between the letters "E" and "x" creates an arrow pointing forward.
15/ If you enjoyed that, I write threads breaking down tech and business 1-2x a week.
Def follow @TrungTPhan to catch them in your feed.
18/ Urban legend had it that the collar in the @Wendys logo spelt out "MoM". Wendy's denies it but I choose to believe it a real hidden message.
19/ Here are a few more:
◻️ The "B" in Ray Bans is a pair of sunglasses
◻️ The "B" and "R" in Baskin Robbins make the #31 (as in 31 flavors)
◻️ The yellow circle in "Tour De France" is actually someone riding a bike
◻️ The "U" Unilever logo is made up of products they sell
20/ Re: the Google designer that says “green is a secondary color”.
A Netflix user will browse the app for 90 seconds and leave if they find nothing.
Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them.
Here's a breakdown🧵
1/ Spoiler alert: humans are visual animals.
Our eyes move 3-4x per second to process information and we can analyze an image in as little as 13 milliseconds.
2/ In 2014, Netflix consumer research showed that thumbnail artwork:
◻️ is "the biggest influencer...to watch content"
◻️ is the focus of 82% of browsing time
A user looks at one for only 1.8 seconds. If they can't find Netflix content in 90 seconds, they'll leave the app.