$1M in ARR per employee could be a new efficiency record at IPO for SaaS:
An incredible 60% of their revenue comes from employees using the free version on their own, for their own expenses, and then socializing it to their "boss".
PLG before it was hot:
GRR of 86% and NRR of 119% are very impressive for SMBs ... but they only counts customers with 5+ seats
Tiniest customers still have higher churn, it's a fact across all SaaS vendors
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It's one that just ... always was growing at epic rates, from YC Demo Day to IPO
It's growing a stunning 69% a year at $250,000,000+ in ARR
5 Interesting Learnings: 🔽🔽🔽🔽🔽
#1. 152% NRR from $100k+ customers.
We’re getting used to seeing these super-high NRR numbers from the top developer-focused leaders, in many cases because utility pricing often encourages it (see also Datadog, Twilio, etc). Still, these are truly top-tier numbers:
#2. 97% GRR (Gross Retention Rate)
It’s great and helpful to see this broken out as well to compare yourself to. GitLab’s customers … stay. Almost all of them.
97% GRR is world-class. Service Now has 99% -- but their customers sign 3 year contracts!!
And it's growing a stunning 118% at a $3B run rate
But the overall margins are low (21%), they lose money on services and hardware, and barely make money on payments
Is it SaaS?
5 Interesting Learnings: 🔽🔽🔽🔽🔽
#1. With gross margins of only 21%, is Toast really a software company? Not yet. Not today.
While its software has decent margins of 66%, software is only 10% of Toast’s total GAAP revenue.
It loses money on the hardware (gross margin negative) and payments have barely a 20%+ margin and constitute the vast majority of revenue today. It would take a lot of work for Toast to hit the 60% gross margin standard to be a true software company
(tomorrow for Day 0 AMA with ME and early registration)
6,200+ SaaS execs
100% Outdoors + Open Air
100% Vax'd + Tested
100% Fun
CEO Calendly
CEO Databricks
CEO Vimeo
CEO Box
CEO TripActions
CEO Postman
CEO Algolia
CEO Zapier
A few notes:
1/ Yes, we have enough rapid-tests for everyone on-site. But you'll save yourself 20-30 minutes of testing + waiting by bringing a test results from last 72 hours with you.
2/ Come TOMORROW Sunday for Day 0 AMA, register early, and meet some folks
3/ Dress comfy. Will be warm during the day but may be a bit chilly at night. Bring a sweatshirt but maybe short sleeves during day.
4/ Very festival style. Will be the most informal Annual in a while, being outdoors. Come to learn, but also just to have fun.