X : Thoughts on cloud repatriation?
Me : Zynga? Good luck.
X : No, Dropbox.
Me : Ok, in extremely rare, specialised and massive scale cases there could be an argument for it. However, the jury is still out on this. Are you the scale of dropbox with their specialist needs?
X : No.
Me : Fine. Well, in which case the same economics won't be at play. The positive argument won't exist.
X : No argument for in-house then?
Me : No. Inertia due to pre-existing capital or unwillingness of executive to change the system (i.e. too close to retirement) etc.
X : Not very positive.
Me : No, those reasons aren't but they exist and so you have to be mindful of it. In some cases you have to compromise to an enormous extent just to get some change happening. This is ok, as long as you are honest about it and don't hoodwink yourself.
X : How do you mean?
Me : Compromise is not about making yourself future proof ... it's about buying a bit more time in the hope that some future change (that could be executive or other) will push you in the right direction. Your alternative is to hit the brick wall of inertia.

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More from @swardley

20 Oct
X : Can you have feedback loops on maps?
Me : Sure. Why not?
X : Example?
Me : Ok, a completely made up example just for you - onlinewardleymaps.com/#RKlCASwJsBMdP…
X : Climate change is a model, solar power is a thing ... how do you mix the two.
Me : Remember this table. The x-axis are labels for stage I to IV ...
Me : So, for example ... I can pick a different axis. In this case, the axis of knowledge - onlinewardleymaps.com/#RKlCASwJsBMdP… ... it's the same thing. All stage I to IV, just different labels.
Read 16 tweets
18 Oct
X : Thoughts on return to office?
Me : From a business perspective I would always look to adapt to the future rather than try to recreate the past whenever possible. Image
X : What about coffee shops and commercial property prices?
Me : Eh? Is your company a coffee shop or an investor in commercial property?
X : Insurance.
Me : So, why do you care then? You should be focused on what matters for your business and how your business adapts.
X : Where's that table from?
Me : You mean the text? It's from this report - leadingedgeforum.turtl.co/story/on-indus… ... it's not a table though. If you want a table, try this list of behavioural changes. Image
Read 5 tweets
18 Oct
Raab calls for a kinder politics - huffingtonpost.co.uk/entry/dominic-… ... good, but this must include mainstream media. Who can forget that vile headline of "Labour must kill Vampire Jezza" ... pressreader.com/uk/the-scottis… Image
The pursuit of "kinder" politics should be a driving force for us all and not just in words between politicians but in action across society i.e. the £20 reduction in UC must be reversed, austerity must never return and we need a stronger social support structure in place.
X : Why mainstream?
Me : Elements of mainsteam media can be a major source of vile and vitriol in our society. We need to stop funding this hate -
Read 4 tweets
14 Oct
A fascinating example of narrative, creation and teaching methods all in one. It is quite amazing ->
X : Why so amazing?
Me : It's something @snowded reinforced at Map Camp yesterday. The examples of continuous small efforts in creating momentum to create change in a system. @snowded is always spot on with this stuff.
X : What's that got to do with videos?
Me : It's not really about videos, it's about art (whether videos or video games or whatever) and it's ability to influence societal values and hence power structures.
X : I don't get that map.
Me : You don't need to. All you need to understand is we change society through art.
Read 9 tweets
14 Oct
X : Blah, blah, blah, business leader.
Me : Business leader?
X : Yes, that's what I am.
Me : The ability to lead people that you pay to be lead by you?
X : No, I give direction.
Me : Would anyone follow you if you weren't paying them? I think business manager might be more apt.
X : I am a leader.
Me : In a very loose sense of the word. I could argue that I am beautiful by paying a thousand people to say so ... doesn't make it true. I understand where you're going but I wouldn't go around calling yourself a business leader. What's wrong with manager?
X : I am more than a manager.
Me : So it's not about the role and what you do, it's about ego?
X : No, it's about the simple truth that I lead.
Me : Gosh, nothing simple in this. How many ways can we unpack this. I better not.
X : Why?
Me : I'll cause more harm than good.
Read 8 tweets
13 Oct
Asked about pipeines in maps ... as simple as I can
You can think of pipelines as categories for many evolving components that we have choice over (i.e. substitution) ... for example, content in entertainment (i.e. films).
X : Isn't power a commodity?
Me : Hell's bells. I'm showing you an example to explain the meaning of a pipeline. Fair point though. Is this clearer?
Read 4 tweets

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