Oooh - this is interesting for European train journos and bloggers - Spanish Renfe is responding to the opening of its train market (Dec '20) to outsiders by bidding to operate the Paris to London high speed route - currently under control of Eurostar.
This move is partly in response to the inability so far to crack the high speed / high traffic line from Marseille to Paris via Lyon. However, its strongly suggests that the ultimate goal is link Spain's cities to London via Paris.
Significantly (rightly in my view) Renfe expects cross border European train traffic to increase significantly even though the last couple of years have been difficult.
Renfe's strategy includes bid to operate regional train lines in the s. of France - potentially improving the cross Pyrenees train connection between ES and FR - but, equally, the 50% purchase of a Czech train operator show that goals stretch eastwards to DE, PL and SL too.
What is #GrowthHacking and how does it differ from marketing?
This is a useful point 👇 - however, marketing encompasses many disciplines, from sales / account mgt through to direct response. So what does this tell us? 🧵
1. The #Growth 'data driven mindset / culture' is no different from your direct response ('direct marketing' of old) team - however, the tools have changed - python replaces excel / access but dashboard software makes data accessible for non technical specialists too.
Regardless of technical skill, however, can your growth marketeers uncover which lever (or combination of levers) works best for your startup, in this season, at this stage of your #startup growth*?
This is why Work from Home (#WFH) will succeed - as demonstrated by 'Telegraph writer and lead political analyst'
Would every office worker etc like an extra £5,280 per year - post tax? Ie. a >£10k pay rise for low income earners* or gradate tax payees?
🧵
Did you know that the average office worker spends £5,280 /yr to go to work?
Did you know that margin tax rates for graduates earning above £27k is 50% and for minimum wage income earners losing UC the rate is 44% - which is why you need ~ £10k / yr - in pre tax income!
NB. there are tax rises coming next April, fuel increases and inflation kicking in - so all these 'go to work' costs will rise!
Equally, you can spend £5k / yr savings on other things - maybe upgrade your home heating / insulation?
"What pain / worry / fear / concern is your #startup solving or removing"?
This is a great coaching question and how well #founders answer it is a strong indication of whether they are likely to be successful with their current model.
So why is this such a hard question?
For some reason - we seem to be programmed that for our ideas to be accepted, they must offer some 'better' or a more 'positive' future.
Yet, we are designed to be twice as likely to want to avoid a loss as to seek a gain - as shown by loss aversion...
A thread about how #startups and #founder approaches to the startup phase profoundly impact their ultimate success and whether #coaches or #mentors help or hinder👇👇👇
Like ageing philosophers, new #founders often seek coaches and mentors because they want certainty.
Yet uncertainty is often the best friend of a #startup and tapping successful yet 'old ways' of (say) marketing, holds you back from discovering your own success metrics...
In seeking certainty, #entrepreneurs are looking for tried & trusted formulas so therefore they don't build the muscle to test & experiment their way to success.
As a coach I sometimes hear this as 'can't you just tell me!'
Which translates as; 'I just want the silver bullet'