Thread by @Jeanwandimi

Re: Youtube Monetization.

3 years back, I was frustrated when I wasn't getting thousands of views on Youtube or getting so many brand deals in my niche.
I realized that I can still use Youtube as a sales funnel to get leads for my consultation.

How?

NB: This is mostly for people in education/ info side of Youtube.

Step 1: Find a niche(s)

Youtube is a great search engine. Create searchable content in your niche. Look for problems and offer solutions. Teach. Share. Demosntrate.

https://twitter.com/Jeanwandimi/status/1369897605342318593

Don't worry about niching down in some seasons. Look at what your audience needs. For example, I learned that my audience was interested in @Upwork tips.

I narrowed down and created a series. youtube.com/playlist?list=…

Step 2: Create some free content about something you are skilled at/ perfecting.

- Encourage your audience to ask questions. Save those questions
- Be consistent
- Expand your body of knowledge.

Step 3: Create a simple digital product. Look for resources & experts on that.
- It could be an e-book, downloadable etc.

https://twitter.com/Jeanwandimi/status/1430136748177346571

Step 4: Include that in your videos. I.e.. If I am doing a blogging video, I always pitch my blogging consultations.

Share value, then ask.
Keep posting.
Become the authority for that topic.
Increase credibility.

(This is where the work is!)

Step 5: If your simple digital product garnered some interest/ sales, create a high ticket offer. Keep perfecting and learning.

This all takes time and looks different from person to person and niche to niche..

Step 6: Create an email list with all the people who interact with you. You can share a freebie and collect emails via forms.
Put your email in your videos.
The enquiries start coming in....

"hey, I saw your video on XYZ, please teach me how to ABCD"

Someone sending you an email/ DM already has their foot on the door.

Track your conversion rate. i.e.. You got 600 enquiries and sold to 50. Aim to increase your closing/ conversion rate.

Step 7: Post more videos that lead to your digital product(s). You can subtly mention it, include the link in the description box.

In short, don't be frustrated if you don't have 1000's of views to monetize your Youtube with adsense.

Other ways to monetize Youtube apart from adsense.
- Sponsorships by brands (I have a video on this)
- Sell merch & products
- Affiliate marketing
- Sell digital products
- Sell memberships

https://twitter.com/Jeanwandimi/status/1381913033140756481

Any questions?