2/ The report was mixed. Let's begin with the negatives:
Top-line Revenue:
They were mostly in-line with expectations on the lower end. Weak boost
+38% GSV YoY
+31% Rev YoY
+Slow-down QoQ
+ No major $ Rev adds to Q4 & Full-year guidance.
Technically 1% beat. Disappointing.
3/ Context to the weak Top-line Revs:
+ Q3 is summer for vacations, so most freelancers are not actively dealing with companies
+ Tough comps for guidance, but not strong
+ As a result of freelancers falling into a lower fee tier, this slowed down marketplace rev (Exhibit 2)
4/ Bottom-line metrics:
Though they posted strong Adj EBIT
Margins and Profitability are going to be weak for sometime primarily and the good thing is that they plan to aggressively spend on branding and improving unaided awareness.
This is crucial as UPWK lags in branding.
5/ Some of the bright spots:
a/Retention and Spending are going higher.
Clients acquired from 2020 and past, are increasing their spend on the platform. I noticed this trend when they used to report retention metrics.
I wrote down a few notes:
6/ Enterprise is getting a BOOST!
This Q3: They added 34 clients (143% YoY)– 17% QoQ
- From Q2, picked up 29 clients (100% YoY)
- They are guiding for 25+ clients in Q4
- Revenue from enterprise clients are up 70% YoY as 11% QoQ increase in spending.
Their GTM Sales is working!
7/ Product development & rollout is fully active:
They have been innovating and releasing many new products.
The challenge is that it will take time for revenue from these products to materialize. But it is highly encouraging to see the innovation by @SamuelRBright & @hydnbrwn
8/ Biggest takeaway:
a) Product release velocity /energy is back
b) Client spend ✅& huge wins in enterprise $1M+ clients are setting a foundation for H-growth in early 2022
c) $600M Cash (M&A?)
d) Importantly, they've figured out a GTM sales motion that is driving key results.
9/ Transforming $UPWK from previous Mgmt legacy pre-2020 b4 Hayden took over will take time for shareholders to see the impact.
Internal metrics are pointing in the right direction. I expect to see fruits by H1 2022. Hope to speak to someone internally.
Hope this helps. Cheers.
For transparency, I've reduced my $UPWK holdings taking some losses, and reallocated cash into other businesses w/ faster growth and accelerating metrics.
I will give a portfolio update next week.
Fr now, I'll give UPWK till Q1 2022, If nothing changes, I'll be completely out.
• • •
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This thread contains Company updates, a recap and my Investing process in Sept:
1/ Sept was a good month:
+ I sold $APPS to add $UPWK during the dip.
+ I bought a new position $AMPL, sold to add $UPWK Calls
+ Plan to re-add APPS & AMPL as I add more cash to my A/C
+ Few other companies below
What is BNPL and how does a BNPL transaction work?
Who are the key partners?
Below is a great overview by my friend @mariogabriele. It breaks down all the key partners. BNPL is more complex under the surface, but this is a good starter:
NTM:
• In my opinion: $UPWK outperforms $FVRR
[Save this tweet]
Let's review a few snippets behind my thesis: Thread👇
1/ First, a bet on any Biz' is the Management. Let’s start here.
I’ve seen @hydnbrwn on social channels. I’ve been impressed by their passion for @Upwork' mission. I almost can’t tell the difference btw a Founder vs CEO!
The New Mgmt additions LTM have been strong. Thanks, HB!
2/ @AznWeng shared a couple of data points from Revelera showing massive accelerations in the No of new clients showing their products on UPWK. *July and August* seem to have the strongest momentum in their history.