“The $WPP owned #media buying giant and content production agency are teaming up on an addressable content practice that will tie together performance targeting with personalized messaging and content”
“The alliance is based on the fact while 50% of media placements will addressable by 2025, currently just 3% of ads are delivered addressably.
“That is an imminent opportunity,” said Jill Kelly, global CMO at GroupM”
The firm has been busy deal-making in recent months, with $WPP backed PR CO Finsbury Glover Hering merging with U.S. rival Sard Verbinnen & Co. earlier in Oct. WPP also purchased #AI firm Satalia in Aug and rolled out an #AR partnership with Snap in September $VSBY $VSBGF $GOOG
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