Thread by @LiamKircher

I made over $500,000 by simply cold emailing effectively.

Let me show you how you can do it, by bootstrapping it from nothing. 🧵

1/ $500,000 net income over 4 years from cold emailing in the cleaning industry.

Yes, surprising but possible. When people think "cold email" a lot of times they assume you are talking about e-commerce, ad agency, coaching/consulting, etc

You don't think about sweaty startups

2/ I have been sending cold emails since day 1 of my business and it has landed me:

- Annual contracts up to the size of 45k
- One customer providing 5k/week revenue
- Monthly contracts providing MRR of 25-30k

3/ I am the bootstrapping king.

Residential cleaning - "Do you, cold email homeowners?"

No, I don't.

I do something even better, I go right to local Realtors, Property Managers, Local Construction Companies, General Contractors, Interior Designers, Mortgage Brokers, etc.

4/ Anyone that has anything to do with a residential property I cold email and ask them if they may know someone who may be looking for a house cleaning, this is a numbers game.

I draft a templated message. Something like this:

5/ Hello, ________ my name is _______ from ABC Cleaning. I hope you are having a great day.

I am sending you this email wondering if you or any of your clients are seeking reliable and consistent quality house cleaning services.

6/ We offer very affordable - move in/out, general cleaning, vacation rental, post construction, and much more.

I understand that you may be busy and I appreciate you taking the time to read this email.

7/ I would love to discuss a referral program/kickback program for you for any clients you may send our way for cleaning services.

Please free free to give me a call at ________

I look forward to hearing from you!

8/ Commercial cleaning -

I don't talk a lot about commercial cleaning but it's even easier to cold email and land some leads.

Like I mentioned - I have landed almost ALL my commercial contracts from either referrals or cold emails.

9/ We are hardcore bootstrapping this - Literally drive around to all strip malls, industrial areas, office buildings, and create a list.

Then go home and google every single location, find their website, and put together a list of emails and begin sending out cold emails.

10/ This all may sound too good to be true but it works, trust me.

Money and opportunity is out there up for grabs. People in the cleaning industry suck at running businesses.

11/ Your cold email may not land the day you send it but you will be the first person they think about when they need a cleaner.

Overall Important Parts:

- People love referral kickbacks and the real estate industry as a whole runs off referrals and a mentality of:

12/ "I'll scratch your back if you scratch mine."

- Sometimes offer a price match with commercial cleaning, some commercial customers dislike their cleaner but "it's cheap," so offer a price match with an increase % per year over a 2 year period.

- Personalize Emails.

13/ It's a numbers game when it comes to cold emailing, you are not going to land a customer every time you send an email.

But trust me once word gets around that you are a great business owner, who communicates well, and provides high-quality services - you will do very well.

Nobody thinks of the cleaning industry when you talk about lots of cashflow

🤑

It’s really a hidden gem. Plenty of work to go around for everyone and price elasticity is huge.

You just gotta put the work in!

Cleaning bought my first investment property.

Cleaning helped me max out my tax free stock portfolio.

Cleaning helped me pay off 20k+ in credit card debit.

Mind blowing how a boring business can change your life.

If you have not yet, you should join the Young Bootstrappers community.

@SullyBusiness , @SqueegeeGod , and I launched a community thats for entrepreneurs looking to network, learn, and get better!

Join! discord.gg/aARRaQKN4f