Thread by @EthanBearman

Looking at Virginia and so many other races: Democrats play it safe with messaging.

We have a system setup now where mediocre strategies/strategists, PR consultants, managers, etc. play it safe and generally LOSE.

1/

We have to use tools of psychology to FIND what is effective with voters and DEPLOY them broadly.

We must CONTROL the narrative as best we can. Virginia was an abject failure. CRT isn't in schools and parents do have control. Did you hear any messaging around that?

2/

No. We let the gqp grab that and run with it, while subtly trying to deny it. The simple message to stop it in it's tracks was:
There is no CRT in school and parents already set curriculum through the process.

3/

Enough with the weak-sauce people who aren't committed to the candidates and just bounce from campaign to campaign without a positive track record.

If we are going to win, we need to be CLEAR and CONCISE with a message that MATTERS to the voter.

Twitter is NOT real life.

/end

Here, Stephanie points out the issue of concern. McAuliffe had no CLEAR CONCISE message to explain how he was better than Youngkin.

https://twitter.com/SRuhle/status/1455863809978032133?s=20

I also agree with this statement, and it goes to my point of understanding what matters to the voter and communicating in a CLEAR & CONCISE way.

https://twitter.com/moonbeammuaddib/status/1455887599076139013?s=20

Also true, and we still have to have CLEAR & CONCISE messages that dispel the power of the CRT lie.

https://twitter.com/ArickWierson/status/1455890001472991233?s=20

Good points as well-

https://twitter.com/brianschatz/status/1455904859677396996