Want to become great at copywriting, 10x faster?

You need to try this👇🧵
This is a tactic A-list copywriters swear by.

But many people question if it works.

The technique?

Handwriting sales pages.

And I'll admit...

I was skeptical too.
But I gave it a go.

Success leaves clues, after all.

The target:
45 minutes per day
2 months

Here’s what I found:

(plus some links for you to try it too) Image
The First Session

I’ll be honest,

It was boring as shit at first.

It felt like a waste of time.

It’s slow.

You’re not creating.

You can read 10 letters much faster.

I almost quit.

But I’m glad I didn’t.

The benefits began to build:
Quicker Learning

The ironic thing about writing slower is that you learn faster.

You’re forced to think about each sentence.

Why is it here?

What psychological principle is being used?

How does this advance the story?

You only ask these questions if you slow down.
Conversational Copy

98% of writers online sound like robots.

And this makes for a very unengaging read.

Handwriting the masters breaks down this barrier.

You appreciate the power of simple words.

Friendly phrases.

And suddenly, you write like it too.
Internalising Tactics

I’ve learned more from 1 sales page than I have 1 book.

Why?

The ideas stick.

You remember the methods.

Guarantees. Leads. Offers.

Remember, these letters made millions.

Using the same principles will make you in high demand.
More Reflective

Handwriting is boring.

And boredom is a great state for your mind.

You reflect more.

And guess what?

You're writing great copy, from great businesses.

Imagine what you have ideas about...

Active thinking is powerful.
Small Wins

Although we don’t admit it,

We all need small wins.

You run low on motivation & doubt your path.

This exercise is easy.

And after 45 minutes, you feel like you’ve done something important.

This helps build and maintain momentum.

Crucial for long term results.
You Discover the Greats

2 months ago, I’d heard of 3 copywriters.

Now I know loads.

If you’re serious about your trade, knowing the history is important.

Plus, you find your favourites.

And emulate their style.

Remember, great writers imitate, then innovate.
If you’re skeptical, try it for a week.

A few tips to maximise:

As you write, take notes and highlight the areas that made you think.

These are powerful statements and ideas you can swipe.

At the end, write a summary.

The more you reflect, the more you learn.
Thanks for reading - let me know if you try it!

If you enjoyed this:
1. Follow me @ItsKieranDrew for more threads on writing and personal growth
2. Check out a bit of my story and what I’m up to now:
Tl;DR

Handwriting sales pages might feel slow, but it's a great way to get results.

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More from @ItsKieranDrew

6 Nov
Your level of success is determined by the quality of your thoughts.

Here’re my 7 favourite ideas on building a strong mindset from James Clear 👇🧵 Image
Most people spend their lives growing on poor foundations.

But if you want to do something truly great,

The journey begins in your mind.

These attitudes will help.
“Aim to be great in 10 years.”

Society has normalised immediate gratification.

Long-term thinking is rare.

Here’s the truth:

There’s little you can’t accomplish with an increased time frame.

Compounding is powerful.

So, set a 10-year plan.

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1/3rd of your life is spent working.

Not enjoying it is unacceptable.

Here’re 6 Psychological Biases You Must Overcome to Pursue Your Dream Career 👇
Several months ago, I finally took the plunge and quit my job to build a business online.

It was the scariest decision I made.

And it was only possible once I removed the biases that held me back.

Here's what they are - and how you can beat them.
Sunken Cost Fallacy

We keep investing in what we've invested in before.

Even if it isn't right for us.

It hurts to admit our past was ‘wasted’.

It feels like failure.

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Stoicism is perfect for the ambitious.

But the best advice came from a slave.

Here’re 7 powerful ideas from Epictetus that will help you achieve success 🧵
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Blame focuses on the bad:
• It solves nothing
• It makes you bitter
• It ruins relationships

Instead:

Use your energy to change the future, not resent the past.
“It is impossible for a man to learn what he thinks he already knows.”

The ego hates looking stupid.

And so we fail to learn.

But the more you know about life, the better you can navigate it.

So, always presume you know nothing.

And you’ll learn everything.
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Do you wish you were more confident?

10 years ago, I could barely talk to a stranger. Now, the people I grew up with don't recognise me.

Here're 7 simple but effective tactics you can use to build great self-esteem 🧵 👇
When you have low confidence, you can be your worst enemy.

But if you stop getting in your own way,

I promise you'll do amazing things.

Here’s what I found helped me.
Own Your Flaws

Trust me,

It feels easier to hide your flaws.

But avoidance isn’t a solution – it’s a plaster.

While everyone buries theirs, dig yours up.

Make jokes about them.

Show vulnerability.

And over time, you'll rule them - instead of being ruled by them.
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I’ve broken my neck. I've got a neurological disorder. My spine is held together by metal – and I have zero complaints.

Here’re 7 truths I’ve learned that will keep you smiling through hard times:
Before we begin:

Life will always throw shit at you.

But you control what comes next.

Here’s what helps me choose the best response – I hope it helps you too.
The World Owes You Nothing

I’ll be honest,

At 18, I used to think "why me?"

What I know now:

Self-pity is a poison that’s sweet on the lips.

It takes you nowhere.

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Sometimes, shit happens.

Focus on what you can do instead.
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I started writing a year ago. Now, the craft is my life.

Here’re 9 Reasons Why Writing Every Day is the Ultimate Habit for Success:
Writing Wins Decisions

Most people don’t consider the impact of their decisions.

They react and then act.

Writing makes you think deeper:

You reflect on consequences and think second-order.

The effect of improved decisions compound over time.

The impact?

Massive.
Writing Destroys Worries

We suffer more in imagination than reality.

Easy to hear, hard to apply.

There’s never a problem you can’t tame with writing.

It brings understanding
It brings rationality
It brings solutions

It quietens the monkey mind, so you can do great things.
Read 13 tweets

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