Why Mexico is addicted to Coca-Cola.
A thread.👇(1/n)
A thread.👇(1/n)
This story starts with a man named Vicente Fox. In the 1960s, Fox used to work for Coca-Cola as a salesman, delivering Coke to local businesses.
His strategy was to incentivize local businesses to become exclusive to Coca-Cola, rather than Pepsi.
His strategy was to incentivize local businesses to become exclusive to Coca-Cola, rather than Pepsi.
By the 1970s, Coca-Cola sponsored the Mexico City Olympics and, later, the World Cup. Coca-Cola made iconic ads and its marketing swayed Mexican residents.
As a result, Fox got promoted. And in turn, he promoted Coca-Cola - left, right and straight.
As a result, Fox got promoted. And in turn, he promoted Coca-Cola - left, right and straight.
In fact, a few years later, Fox became the president of Mexico, which meant more political backing for Coke. It was during his presidency that Coke’s business boomed.
It was also during this time that Mexico joined NAFTA, and as a result, it became extremely cheap to access and buy Coke there.
But here's where the story takes a dark turn - in a country with a major water crisis, coupled with greater access as well as affordability of Coke, Coke has become cheaper than clean drinking water.
Mexicans now have a deadly addiction to Coke, much to the extent that it has led to a public health crisis.
According to the WHO, Mexicans consume the most soft drinks -163 ltrs/year, and die the most of diabetes in all of Latin America.
According to the WHO, Mexicans consume the most soft drinks -163 ltrs/year, and die the most of diabetes in all of Latin America.
So who is to blame here? The citizens? The government? Fox?
The government has been trying to reverse the situation by introducing a sugary drink tax on Coke.
The government has been trying to reverse the situation by introducing a sugary drink tax on Coke.
But the drink is so deeply embedded in the country’s culture now, that the effect of this tax has failed to dissuade residents.
In fact, such is the loyalty that residents use Coke as a religious offering to their deities. Some even go to the extent of smuggling it to escape the tax, because they feel they would die without it.
Can Mexico’s thirst for pop ever be quenched? Let us know
Can Mexico’s thirst for pop ever be quenched? Let us know
Sources and further reading:
Mexico’s deadly Coca-Cola addiction- Unreported World
In Town With Little Water, Coca-Cola Is Everywhere. So Is Diabetes- Nytimes
The Mexicans dying for a fizzy drink- BBC
***
Visit @joinditto for simplified insurance advice. (n/n)
Mexico’s deadly Coca-Cola addiction- Unreported World
In Town With Little Water, Coca-Cola Is Everywhere. So Is Diabetes- Nytimes
The Mexicans dying for a fizzy drink- BBC
***
Visit @joinditto for simplified insurance advice. (n/n)
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