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Chantelle Profile picture
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14 Jul, 16 tweets, 8 min read
“Good marketers copy; great marketers steal.”

If you're always looking for inspiration when putting together marketing campaigns, I've got 10 great sources you can bookmark to help save you time.

👇
1/ Facebook Ad Library - a searchable database of actively running Facebook & Instagram ads
facebook.com/ads/library
2/ Really Good Emails - a huge database of email marketing examples that also includes some code examples to help you try out what you like yourself
reallygoodemails.com
3/ Fantastic Texts - check out great examples of SMS marketing from a variety of brands.

(I found this one in @mrsharma's newsletter today, so thanks are due!)
fantastictexts.com
4/ The Best Designs ( @thebestdesigns) - recognizes some of the most beautiful examples of web pages on Dionne Warwick’s glorious Internet
thebestdesigns.com
5/ @GoodMarketingHQ by @harrydry - one of my all-time faves, a broad collection of great marketing content with really smart commentary and insights
marketingexamples.com
6/ The Psychology of Design by @DanBenoni & @LouisXavierL - a mega-list of marketing cognitive biases & principles that can help you level up your marketing & UX
growth.design/psychology/
7/ YouTube Ads Library by @MenachemAni - this is mainly a collection of examples of video ads from ecommerce & DTC brands, but great to see the variety in approach to video storytelling
ad.video
8/ Swipe-Worthy - a huge swipe file of top-notch marketing & copywriting examples.
swiped.co
9/ Swipe Files by @coreyhainesco - tear downs and examples of various forms of marketing, including web pages, emails and ads (also a very popular newsletter to deliver these straight to your inbox)
swipefiles.com/teardowns
10/ Swipe Folder by @gairesatish - A curation of emails, copywriting, & (current + vintage ads) to provide inspiration
swipefolder.com
Just another List Lady™ special edition tweet here!

And in case you didn't know, I send out useful marketing lists via my newsletter, which you can subscribe to here: chantellemarcelle.com/marketing-news…
If you missed my last list, here's a bunch of my favorite content creation apps and tools (many of these are free)
Here are some of my favorite free marketing tools in general
A list of books to help you improve your content strategy & copywriting skills
A list of business books by a diverse group of authors and thinkers

• • •

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More from @ccmarce_writes

Chantelle Profile picture
2 Jul
Here are a few content creation tools you should put on your radar 👇

1. PLANNING:
- @GoogleTrends
- @Pocket
- @PromoPrep
- @readwiseio
- @LoomlySocial
2. SEO
- @yoast
- @ahrefs
- @answerthepublic
- @AlsoAsked
- looking at Google related searches
3. Visual/Graphic Design
- @canva
- @Photoshop or any of the Creative Cloud tools
- @crelloapp
- GIMP
- @Procreate
Read 9 tweets
Chantelle Profile picture
26 May
Getting good at data is a MUST if you want to move forward in your marketing career, but it’s also one of the toughest areas to master. Even for experienced marketers.

So here are some tips to help you advance your game when it comes to analytics & reports.
(A thread) 👇
1/ Become familiar with the metrics that are most important and talked about for whatever area of marketing you specialize in.

For ex, in paid acquisition channels, those would be ROAS, ROI, CAC, CVR, CTR, etc.

(And learn how your organization defines these because it can vary)
When I first started in ecommerce marketing, I had no idea what AOV and UPT were.

I wasn't too proud to ask questions or do a quick Google search whenever I heard something I didn't understand, though.
Read 26 tweets
Chantelle Profile picture
27 Apr
I’ve seen a lot of marketers who are interested in using Reddit for branding or community marketing, but aren’t sure how to get started there.

Here are pointers based on notes I took during an AMA w/ Reddit’s Head of Brand Strategy.
👇
1/ The power of Reddit is in the informed communities:

Gathering around shared passions that shape decisions, opinions, culture. To many, the internet no longer feels open and connected.

Reddit gives people a place to belong – and brands need to find a way to fit that mold.
2/ The most important element of a Reddit marketing strategy is willingness to LISTEN.

Before you dive in, you want to:

🌸 Learn to separate noise from patterns.
🌸 Contextualize your message for the unique subreddit community.
🌸 Look to add value first.
Read 18 tweets
Chantelle Profile picture
29 Jan
Looking for a list of business, marketing & thought-provoking books from diverse authors?

Look no further! I've got some great suggestions for you
👇
1/ Antifragile By @nntaleb
2/ Expect to Win By Carla Harris
3/ The Paradox of Choice By Barry Schwartz
4/ Daring Greatly By @BreneBrown
5/ The Tipping Point By @Gladwell
6/Give and Take By @AdamMGrant
7/ What I Know For Sure By @Oprah
8/ How to Win Friends and Influence People By Dale Carnegie
9/ Future Proofed By Natalia Peart
10/ Thinking, Fast and Slow By Daniel Kahneman
Read 12 tweets
Chantelle Profile picture
28 Jan
A tale of 2 apps

A very quick look at the very different customer strategy of Public vs Robinhood

👇
So after trading was temporarily halted on #GME #AMC #NOK and the like, stock trading apps Public and Robinhood both started getting slammed with 1-star reviews from angry users who disagreed with the block
However, whereas Robin hood appears to not be directly responding, Public immediately began responding to all reviews - and worked to release trading again via the app before end of day
Read 5 tweets
Chantelle Profile picture
25 Jan
⚠️ New list alert:

18 Awesome Books to Help You Improve Your Copywriting & Content Strategy

Here we go 👇
1. Building a StoryBrand
By Donald Miller

2. Everyone Writes: Your Go-To Guide to Creating Ridiculously Good Content
By @annhandley

3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
By @garyvee
4. Boron Letters
By Gary Halbert, Bond Halbert

5. Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
By @carminegallo

6. Content Rules
By @annhandley, C.C. Chapman
Read 9 tweets

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