If you're always looking for inspiration when putting together marketing campaigns, I've got 10 great sources you can bookmark to help save you time.
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1/ Facebook Ad Library - a searchable database of actively running Facebook & Instagram ads facebook.com/ads/library
2/ Really Good Emails - a huge database of email marketing examples that also includes some code examples to help you try out what you like yourself reallygoodemails.com
3/ Fantastic Texts - check out great examples of SMS marketing from a variety of brands.
4/ The Best Designs ( @thebestdesigns) - recognizes some of the most beautiful examples of web pages on Dionne Warwick’s glorious Internet thebestdesigns.com
7/ YouTube Ads Library by @MenachemAni - this is mainly a collection of examples of video ads from ecommerce & DTC brands, but great to see the variety in approach to video storytelling ad.video
8/ Swipe-Worthy - a huge swipe file of top-notch marketing & copywriting examples. swiped.co
9/ Swipe Files by @coreyhainesco - tear downs and examples of various forms of marketing, including web pages, emails and ads (also a very popular newsletter to deliver these straight to your inbox) swipefiles.com/teardowns
10/ Swipe Folder by @gairesatish - A curation of emails, copywriting, & (current + vintage ads) to provide inspiration swipefolder.com
Just another List Lady™ special edition tweet here!
And in case you didn't know, I send out useful marketing lists via my newsletter, which you can subscribe to here: chantellemarcelle.com/marketing-news…
If you missed my last list, here's a bunch of my favorite content creation apps and tools (many of these are free)
Getting good at data is a MUST if you want to move forward in your marketing career, but it’s also one of the toughest areas to master. Even for experienced marketers.
So here are some tips to help you advance your game when it comes to analytics & reports.
(A thread) 👇
1/ Become familiar with the metrics that are most important and talked about for whatever area of marketing you specialize in.
For ex, in paid acquisition channels, those would be ROAS, ROI, CAC, CVR, CTR, etc.
(And learn how your organization defines these because it can vary)
When I first started in ecommerce marketing, I had no idea what AOV and UPT were.
I wasn't too proud to ask questions or do a quick Google search whenever I heard something I didn't understand, though.
Looking for a list of business, marketing & thought-provoking books from diverse authors?
Look no further! I've got some great suggestions for you
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1/ Antifragile By @nntaleb 2/ Expect to Win By Carla Harris 3/ The Paradox of Choice By Barry Schwartz 4/ Daring Greatly By @BreneBrown 5/ The Tipping Point By @Gladwell
6/Give and Take By @AdamMGrant 7/ What I Know For Sure By @Oprah 8/ How to Win Friends and Influence People By Dale Carnegie 9/ Future Proofed By Natalia Peart 10/ Thinking, Fast and Slow By Daniel Kahneman
A very quick look at the very different customer strategy of Public vs Robinhood
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So after trading was temporarily halted on #GME#AMC#NOK and the like, stock trading apps Public and Robinhood both started getting slammed with 1-star reviews from angry users who disagreed with the block
However, whereas Robin hood appears to not be directly responding, Public immediately began responding to all reviews - and worked to release trading again via the app before end of day