Getting your first $10K from your new local biz. With less than $100 in marketing.

5 guerrilla marketing tactics that actually work.

//💰 THREAD//
1) COLD EMAIL -

Cold outbound email for local service businesses are criminally underutilized.

See my thread on cold emails:

2) REFERRAL PARTNERSHIPS -

Relationships with similar industry partners for cross promotion is an easy way to get free leads. Refer work, and they will return the favor.

If you're in a major city, the big guys have too much business. Contact them and get their overflow lead. Image
3) NEXTDOOR / FACEBOOK GROUPS -

There's a forum for your city where people are hanging out. It could be Nextdoor, or it could be Facebook

Get your name out there and ask your customers to refer you in those groups. These are high quality leads, referral leads convert better ⬇️
I know of a cleaning company who doesn't even have a website. The owner gets ALL of her leads from Facebook groups.

She targets a lot of neighborhood or female-focused groups. Her customers mention the company in these groups with a glowing review, and leads start flowing.
4) APPROVED VENDOR LIST FOR APARTMENT COMPLEXES -

Many apartment complexes that are run by prop mgmt companies will generate an "approved vendor list", so tenants have a go-to person for move out cleanings, plumbing, etc.

Contact these buildings to get on their approved list.
5) YOUR OWN NETWORK -

Don't discount how much people you already know want to help you succeed. Let them be the eyes and ears for new biz.

Post on social, let friends & family know EXACTLY what you're looking for. Many people get true joy out of being connectors.
Want more tips like this? Throw me a follow @NeelBParekh

You can subscribe to the newsletter to get biz thoughts and musing straight to your inbox 1x/mo here:

getrevue.co/profile/neelbp…

✌️

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More from @NeelBParekh

7 Dec
WTF is 'Profit First' and why do you need it?

I "found" $70K in spare cash in my biz just by implementing Profit First's budgeting system.

Here is EXACTLY how you can implement Profit First in your biz. Step-by-step.

⚠️ WARNING: Long Thread
✅ First off....WTF is Profit First?

In short - PF is a super simple budgeting system to organize the cash in your biz.

I think about it as the way to answer "how much $ do I have to expand?"

The system is based on the book titled Profit First by @MikeMichalowicz (sup Mike).
It changes the OG formula of "Sales - Expenses = Profits" ➡️ "Sales - Profits = Expenses"

So you basically take out your profit FIRST, and then run your company with whatever cash is left.

Pretty simple concept, right?
Read 29 tweets
24 Nov
The 2 biggest mistakes I see with local businesses are:

• Constantly chasing new customers
• Not taking care of existing customers

Here are the 4 main customer retention tactics I used to get $50K+ in MRR 🧵
Core Concept: Get to 3 Cleanings

I analyzed our customer churn data and found there is a HUGE correlation between customers making it to 3 cleanings and them sticking around for a long time.

Why? Customers get into a HABIT after 3 cleanings and want to keep their program. ⬇️
So your only question should be "How can I get my customer to 3 cleanings?:

For those not in the cleaning biz, find the equivalent threshold for your local biz's recurring service.

If your local biz isn't one that has a recurring revenue source...figure out how to get one 😀
Read 13 tweets
23 Nov
I spent 8+ years working on our cleaner recruiting funnel.

Here is the EXACT 6-Step Hiring Funnel we use and the numbers you need to be targeting.

💰Money making thread for any local service biz entrepreneur

//The MaidThis Franchise Hiring Playbook👇//
Core concept here: treat your recruiting funnel the same as you would for your marketing funnel.

We talk about ROI, CPC, ROAS, etc etc for marketing. Why not do the same for recruiting?

Fix that labor funnel and you'll be growing faster than 95% of the competition 🚀
1️⃣: STAND OUT FROM COMPETITION

Make a playful job ad about the CANDIDATE, not your company.

Hire a copywriter if you can't do this, or read a bunch of job ads that convert.

Ex: the subject line of of our our job ad copies is "Not another crappy $10/hr job". 👇
Read 17 tweets
22 Nov
How to get $30K+ in revenue from 1 client without dropping a single penny on paid ads.

From a local biz dude who used cold email to nab a multi-year cleaning contract during COVID.

Exact copy + tips to make you 💰 on cold email for local biz below.

// THREAD //
Core Concept: The below definitely is NOT the best cold outreach copy, especially compared to some copywriting geniuses on Twitter. But....it did the trick. Why? 3 key elements:
1. Catching subject line and cheeky 1st line to be a little different.

We've all gotten terrible cold emails that open with "Best product for you, [first name]!!".

Don't be that guy.

Write the subject line in a way that gets people to open your email.
Read 15 tweets
19 Nov
I've been running a 7-figure local service company while being a "digital nomad" for 5+ years.

Here are my must-have tools to run operations at MaidThis:

(Quick thread)
Most important software we use is Slack. The hub of all communication. Everything flowing through Slack. My remote team checks in here every morning, all communication flows through here.

From Slack, my team then manages a lot of reminders and interactions.
Zapier - a must have for any company. Everything has a Zap and we generally will only use software that can Zapier integration. Leads, closed sales, everything gets pushed to Slack + CRMs via Zapier.
Read 8 tweets
18 Nov
Quitting your job to start a biz full-time VS side hustling it. Which is better?

I side-hustled until my cleaning co reached $30K/mo in revenue in 2015. Then I quit my job and booked a one-way flight to South America.

/🧵on what I'd do differently and what you should do/
If I did it again...I'd still side-hustle it. Why? Bc I know myself and I'm naturally more risk-averse.

The big change I'd make is that I would funnel all income from my corporate job into my biz, which I did not do. I played it too safe and sacrificed growth. Bet on yourself.
Even though I didn’t go the quit-the-job route, I do think this sense of "security" from a job is totally false.

A full-time job is like a business with an exclusive contract with one client. If you lose that client, your business implodes. How secure is that?
Read 14 tweets

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