Thread by @alexh459

It took me years to build my first six figure business

It only took a few months to build the next one

Here I’ll break down the biggest lessons I’ve learned along the way building @tryclosify

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1) get yourself a great team/cofounders

When I started this I wanted to build a 7/8 figure business

I had never done it before so I wanted to partner with people that have

My two partners have taught me so much about business

But outside of equity partners, hire good and never hire cheap

a bad hire will cost you way more than a great hire will

when I’m hiring I look for people that buy into me, and are proactive and won’t need their hand held

A great exercise that I learned from @ImSamThompson yesterday

Make a list of things that impact your businesses revenue and customer experience

Then rank them all by either low, medium, or high impact on revenue/client experience

Focus first on the high impact’s

2) Do not sleep on traditional marketing methods

Everyone wants to go buy ads, fancy webinars, funnels, etc

Which yes we will do, but we have grown LARGELY due to word of mouth marketing

Both our clients and our closers refer us TONS of business

the key to this is you need to have a product worth talking about

Closify is something new and shaking up the space, so as a result it’s being talked about and we grow that way

3) Having a great product: to do this you need to do what the market wants and not what you want

have an easy way for clients to give feedback

Interview your clients, ask what you can improve, and then spend the $ to improve that however it needs to be done

4) Offer Testing/Refining

You need to always be testing new offers. We launched a $297/quarter

It didn’t work too well. We changed it to $1500/year and then $2,000/year

It worked. But now we’re about to test some new ones as well

As well as testing pricing, refine your actual offer to make it more of a no brainer

Ask prospects that didn’t close why they didn’t close

Was it price? No guarantee? You will find repeating answers and be able to make the necessary change

5) Social proof: any possible piece of social proof take a screen shot of, get video testimonials, interviews, anything

This is your most powerful marketing material

You need this, no social proof no money

6) Referrals

This goes with word of mouth, any person you ever speak with you should tell them you’ll pay them if they can refer you business

Prospects, clients, closers, your network

Again, word of mouth marketing is POWERFUL and referrals close the easiest

7) Detach yourself from cash flow

Yes having high monthly cash flow is cool, but having a multi 7-8 figure exit in a few years is cooler

Play the long term game and dump everything back into the biz

8) KPI’s : in my sales agency I had no predictability

You should know exactly how many calls you’ll book next week and roughly how much you’ll close

You need to have predictability to scale

9) Double down and focus

Shiny object syndrome is deadly, if you have a gold nugget, double down and focus on it

Don’t get distracted and take away from something that could be huge

Stay focused and again play the long game

10) you’re no longer a hustler

Hustling can make you 6 figures

It won’t really make you 7,8,9 figures

there comes a point where you have to focus on new hires, overseeing, and company roadmap

Everything else should be delegated

These are 10 main things I’ve learned

Not near perfect at any of these yet and still have a lot left to learn but if you’re around the $10k/month mark this stuff will help you scale fast

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