1. Voice Search - create conversational content 2. Featured Snippets such as answer boxes, along with ‘People also ask’ 3. Speed Up- Improve your mobile and desktop page load times, or get left behind.
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4. Be Mobile Ready - have both a desktop and mobile version of your website, then the Google bot will first crawl the mobile version 5. Video Content -not just as one of the best new SEO trends, but video content also helps you to be seen as an authoritative source
6. Page Experience - Google will take into consideration the user experience of a website in order to rank them appropriately. 7. Ethical Link Building -getting quality backlinks.