Thread by @GrammarHippy

A friend launched a product.
Spent $500. Got no sales.

Had one call with me.

He then raised the price of the product.

Launched again.
Spent $50. Got 3 sales.

Now he’s getting $4 for every dollar he spends.

Here’s what I told him on the call.

>>> A Thread 🧵 <<<

ALL my real-life friends do online marketing in one form or another.

Most make 5 figures in profit minimum.

Except for one…
He could never make himself start.

And when he called me…
I was excited to the roof.

But…
His sales page didn’t sell.

And he needed my help.

He was in the spirituality niche.

Selling a $47 product.
Or…

Not selling a $47 product :)

I asked him to send me his page.
He did.
I carefully read through it…

And calmly told him to throw it in the garbage.

It was bad.
But he didn’t accept my suggestion:

He insisted.

“George. If you’re so good… tell me what to improve. Not that it’s no good”.

This was a challenge for me.
Because I see it as a lot easier to build a new page…

Rather than improve one that sucks.

But I accepted the challenge.

Here’s what I told him:

You have three problems:

1. You didn’t define your audience.
2. There’s no transformation story.
3. Your offer is structured wrong.

And I told him that if he fixes that… he can double the price and still make a ton of sales.

He went to work after I gave him a few pointers.

Here’s what he did.

1. Instead of selling to everyone - he defined the awareness level of his audience…

And used ONE benefit.
To ONE potential reader.
With ONE offer.

It was previously 3 benefits and a general audience.

Then… based on that… he did number 2:

2. He built a story.

A story that starts when he was where his potential reader is now.

(Remember awareness level?)

That story went on to tell how he discovered spirituality.

And ONE thing it has changed in his life.

Telling the reader it would help him do the same.

Now…

His offer was a mess.

It sold 2 lessons.
That’s all.

I explained to him that he can decide how to frame things.

So he framed it not as 2 lessons. But as 9 hours of unique recorded content.

Then without telling me a thing… he launched it on FB ads.

This was a month ago.

He didn’t tell me.
But I decided to call him… thinking he quit… again…

Only to find out that he’s profitable AF. And he raised the price to $127.

He’s now building 4 more products.

Now here’s my message to you:

One call with someone who knows how to do what you want to do?

Can literally transform your life.

If you don’t know anyone who would do it for free…

PAY.

You’ll get endless value from one 30-min call.

Can’t stress this enough.

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