1/ Why to buy an NFT, no matter how skeptical you are. 🧵
2/ It’s healthy to be skeptical, but collecting NFTs comes with benefits far beyond monetary value. I’ll explain why with clarity.
But first: Don’t buy NFTs just for the money. We’ll touch on that, but it’s not the primary reason to own them.
Consider the following. 👇
3/ Guaranteed knowledge
NFTs are one of the most promising technologies of our time.
By owning one, monitoring its value, and unlocking associated communities, you will automatically be in the top 1% of people educated on the subject.
Participate to learn, not to earn.
4/ Supporting creators
Buying NFTs supports artists and culture.
Before, creators and patrons were limited to restrictive, less liquid markets—and sharing profits with wholesalers.
NFT markets are global and 24/7. What’s more, artists can program a permanent take of royalties.
5/ IP rights
Some NFTs grant you commercial usage rights. This means you could attract sponsors, develop product lines, license your NFT to content studios, do merch drops, and more.
We’ve got NFT holders out here signing deals with CAA. It’s more than just a JPEG.
6/ Social capital
NFTs verify that individuals were early to supporting artists, trends, and communities. It’s not unlike an investor gaining credibility for placing a smart bet on an emerging startup.
The social value of NFT ownership is on par with its financial value.
7/ Pseudonymous identity
NFTs enable members to associate their personas with community. This fundamentally alters identity towards decentralization, providing a layer of privacy and kinship.
It’s not for everyone, but for many this optionality represents tremendous freedom.
8/ Gaming
There are 230M gamers in America. In-game items are a $50B market.
It’s simple. Before NFTs, you couldn’t take those items with you. You couldn’t sell them. With NFT technology, it’s possible.
Not to mention the potential to produce yield by staking your assets.
9/ Ownership & sovereignty
NFTs make you the owner of your digital belongings by eliminating middlemen and associated fees.
You’re not paying a bank to a hold them. You’re not renting a locker. They are yours and you can do anything you want with them.
That’s power.
10/ Diversification
Due to its implied impact on our financial system, many advisors suggest exposure to crypto—often in the 2-5% range for beginners.
But dumping that all into ETH means your gains are dependent on a singular point of failure. NFTs can help to spread your bets.
11/ Liquidity
Unlike owning shares in a private company, NFTs can be relatively liquid. You may sell at a gain or loss, but peer to peer marketplaces are growing fast, and this optionality is good for stakeholders.
Good luck sourcing that liquidity in traditional markets.
12/ Community access
Perhaps the greatest benefit of NFTs is access to community networks. I can tell you, I’ve bought NFTs for .1 ETH that unlocked 50x their value in terms of connections made and personal growth.
When you find the right community, the cost of entry pales.
13/ Utility
Community isn't all that NFTs grant access to. They can offer perks like access to special products, limited drops, content unlocks, events, coursework, loyalty programs, cohort membership, and so much more.
When it comes to utility, we're just getting started.
14/ Money
Let’s not entertain any bullsh*t here. Beginners should spend only a SMALL amount at first—nothing you can’t afford to lose.
Potential downside: you “waste” a small amount of money
Potential upside: you make a life-changing amount of money (rare, but it happens)
15/ People can dunk on NFTs all they want. They are not perfect. It’s early days, and there will be growing pains.
But with a level-headed approach, you are literally guaranteed access, insight, and utility, all while supporting creators.
For me, NFTs are worth every penny.
16/ For more tweetstorms on the future of NFTs and web3, follow @chriscantino.
Thx for reading.
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1/ A playbook for launching successful NFT collections. 🧵
2/ NFTs are hard. From technical implementation, to marketing, to fostering a community, there are dozens of steps to manage. And ignoring any one of them can tank your brand.
Let’s dive deep, starting from ideation all the way to post-launch execution.
3/ Identify your vision
Root it in what makes you, you. If you’ve been developing expertise for years, lean in. It’s the only way to earn confidence in your project.
Could be your professional experience, art, gaming, defi, community… whatever. Just own it. Broadcast it.
2/ It's 2021, and people are unlocking unprecedented value in communities. The kind you would never sell.
And with the additional financial and social incentives enabled by web3, the benefit of finding your tribe has never been so rewarding.
We are entering a renaissance.
3/ Creating that kind of value is one of the most difficult things you can accomplish. It is a delicate balancing act, and you are competing in a fierce attention economy.
In my opinion, it it more difficult than building any startup.
It took seven years, but we finally earned a $100M+ exit.
So many hard-learned lessons—hopefully sharing them here will give you an advantage.
A checklist of everything it took. 🧵
🌀 Product, Pt. 1: The Star of Your Business
☑ Root product development in customer intel + feedback
☑ Insert your brand into customer routines
☑ Substantiate claims with case studies and focus groups
☑ Research + incorporate third party data; monitor + explore trends
🌀 Product, Pt. 2
☑ Consistently test + iterate; development is never done
☑ Quality check partners like your brand depends on it
☑ Nail a pricing and loyalty strategy
☑ Expand into categories that are not just opportunistic, but construct a larger brand narrative
1/ How to turn your friends and family on to crypto, NFTs, and web3—without overwhelming them. 🧵
2/ Let’s begin with the most important principle: don’t be heavy-handed.
People are right to be skeptical of crypto. There’s been a lot of conflicting information and concerns about security. The last thing you want is to be seen as a salesperson or a zealot.
Go at their pace.
3/ Start with audio. 5,000 articles are dense and inaccessible. The written word can reinforce feelings of confusion.
Instead, send a conversation—something that makes them feel like they’re in the room. This @cdixon@naval chat is a great place to start.
-infinite royalties for artists
-ownership for communities
-24/7 marketplaces
-token-gated unlocks
That’s all well and good, but what NFTs do next is going to 🤯 your mind. 🧵
2/ Retail
Retailers from 7-11 to Gamestop will use NFTs to incentivize IRL transactions, leveraging creators to drive traffic to storefronts.
For example, Yeezy NFTs that only unlock with purchases from Gap stores, or NFTs that unlock exclusive features for Tesla vehicles.
3/ Services
NFTs will unlock access to services and hobbyist communities. Q&As and tutorials with influencer chefs, photographers, doctors, and niche enthusiastic communities will boom.
This will also extend into IRL services like transportation, hotels, and massages.