Most pieces on climate change present vague arguments w/out specifics. Alex strikes a practical balance of realistic strategies we can take to prepare in short to medium term for impacts already happening
It takes a lot to succeed in an intensive educational program, online or offline. I love how Marie breaks down how to stand out as a student with specific, actionable steps she has tried herself
One of my biggest goals for next year is to institute a truly asynchronous, document-based culture, and this case study offers many great suggestions for how to do that
This article convinced me to try TikTok, and I'm so grateful it did. TikTok is the most creative, original, inspiring, and beautiful social platform I've seen in a long time
8/ How to Choose the Right Note-taking App, by @anthilemoon
Introduced a very helpful framework for choosing between the 3 main categories of knowledge management apps, based on notetaking style of an Architect, Gardener, or Librarian
This excerpt from a short story contains some real gems of language describing how words and ideas can emerge organically, bottom up, to reveal new insights about a person's life
An interview with Professor Scott Galloway, revealing how the economics of higher education (90%+ margins) make it extremely profitable, but also unsustainable
11/ Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit, by @wes_kao
It's extremely rare to find guides to designing effective online learning experiences that are this detailed and specific, drawing on Wes' real-life experience with AltMBA
Absolutely loved this story of how Thor Heyerdahl and his wife, through their obsession with discovering how Polynesians crossed the Pacific, threw scientific orthodoxy into question through a practical experiment
Interesting article that supports what I've long suspected: high-quality education CAN be delivered at scale to large groups, just not using methods designed for small groups
"Behind the scenes" and "Making of" is emerging as my favorite genre of content these days, and this one is a doozy, documenting how a video game turned into a book, and eventually the sci-fi series The Expanse
An extremely sobering look at what it can really mean to have a large following and be a public figure. With some chilling stories that have made me really reconsider my public presence
19/ Geeks, MOPs, and sociopaths in subculture evolution, by @Meaningness
A very entertaining look at subcultures, how they work and rise and fall, which has been useful in considering how to expand the PKM subculture to the mainstream
20/ Mindset Over Toolset in Building a Second Brain, by @christinayluo
Loved this piece on how the mindset of creating a "Second Brain" is so much more important than the "toolset," drawing on Christina's experience as a coach in my course
1/ I think of every creator business in the creator economy as being built on a 6-level “stack”:
Level 6: Social distribution
Level 5: Email distribution
Level 4: Content hosting
Level 3: Content creation
Level 2: Ideation & development
Level 1: Information capture
2/ It is a “supply chain of ideas” from the first moment an idea pops into your head, all the way to spreading all over the world via the internet
The lower levels are like R&D and wholesale warehouses, and the higher layers are retail stores and “last mile” delivery of products
3/ To have a viable business that can monetize effectively and stand the test of time, every creator ultimately has to own or control every level in their stack
For every level you don’t control, you become vulnerable to a gatekeeper or platform squeezing you for money & power
1/ The upcoming cohort of our Building a Second Brain course, cohort 12, will be the last time we offer all students lifetime access to join future cohorts
This was a really difficult decision, and I wanted to explain our thinking around it
2/ This won’t affect anyone who’s purchased the course in the past. Students through cohort 12 will always be able to join any future cohort
And it only applies to joining live Zoom calls. Everyone will continue to get future curriculum updates & lifetime access to Circle
3/ First, why did we offer lifetime access in the first place?
Honestly, in the early days it was because I was embarrassed by the quality of the course. I had no idea what I was doing, didn’t live up to my own standards, and lifetime access was my way of making up for it
1/ As I see people start on the path of creating CBCs (cohort-based courses), there's a way to tell where they will do well and where they'll struggle:
It comes down to which of these adjacent identities they're coming from:
1. Consultant 2. Coach 3. Contractor 4. Creator
2/ 1. Consultant
They will understand high-touch customer service, the importance of managing expectations, and be able to pivot on the fly
They'll have trouble creating reusable assets, articulating their ideas precisely, and high production values for course content
3/ 2. Coach
They'll do well in real-time interaction, listening for the question behind the question, and building motivation
They'll struggle in creating high-level frameworks/models, completing and shipping course deliverables, and motivating themselves