How to survive and thrive in the face of climate change, individually and collectively
2/ It would address 3 major problems I see with most discussions on climate change:
1. Too much focus on convincing people 2. Too conceptual and global 3. Too narrowly focused on one aspect
3/ #1 – Too focused on convincing ppl
Those who aren’t yet convinced it’s real never will be. Beliefs not based on facts can’t be changed by facts
I want a course that doesn’t waste time on the background and focuses on what we can do to prevent, postpone, or mitigate impacts
4/ #2 – Too conceptual and global
Most climate change content is documenting the largest scale and most extreme impacts
As important as that is, we need something focused on the practical response feasible by individuals, families, neighborhoods, towns, companies, etc.
5/ #3 – Too narrowly focused on one aspect
Most climate change discussions are among specialist experts, diving extremely deep into clean energy, or carbon capture, or another narrow aspect
I want holistic, action-centric, skills-based training based on that science
6/ To keep the scope manageable, I’d focus the course on what an individual or family can do, here and now
But that could span from prevention and postponement (best case scenario) all the way to mitigation and survival techniques (worst case scenario)
7/ Ideas for the curriculum: how to…
•Vote, advocate and donate to climate-friendly causes & leaders
•Make personal lifestyle decisions with least carbon impact
•Prepare psychologically and practically for impacts
•Talk to friends and family about the above
What else?
8/ This subject is ideal for a community-based, interactive format because it:
-is complex and multidisciplinary
-involves challenging mindset shifts
-is about changing behavior socially in groups
-needs examples and case studies from real people
-can be emotionally difficult
9/ Climate change is a tragedy of the commons problem. The actions of one person don’t matter
But imagine cohorts of 1k influential, passionate, dedicated people, equipped with effective new skills and ways of thinking, going out into the world as agents of change
1/ I think of every creator business in the creator economy as being built on a 6-level “stack”:
Level 6: Social distribution
Level 5: Email distribution
Level 4: Content hosting
Level 3: Content creation
Level 2: Ideation & development
Level 1: Information capture
2/ It is a “supply chain of ideas” from the first moment an idea pops into your head, all the way to spreading all over the world via the internet
The lower levels are like R&D and wholesale warehouses, and the higher layers are retail stores and “last mile” delivery of products
3/ To have a viable business that can monetize effectively and stand the test of time, every creator ultimately has to own or control every level in their stack
For every level you don’t control, you become vulnerable to a gatekeeper or platform squeezing you for money & power
1/ The upcoming cohort of our Building a Second Brain course, cohort 12, will be the last time we offer all students lifetime access to join future cohorts
This was a really difficult decision, and I wanted to explain our thinking around it
2/ This won’t affect anyone who’s purchased the course in the past. Students through cohort 12 will always be able to join any future cohort
And it only applies to joining live Zoom calls. Everyone will continue to get future curriculum updates & lifetime access to Circle
3/ First, why did we offer lifetime access in the first place?
Honestly, in the early days it was because I was embarrassed by the quality of the course. I had no idea what I was doing, didn’t live up to my own standards, and lifetime access was my way of making up for it
1/ As I see people start on the path of creating CBCs (cohort-based courses), there's a way to tell where they will do well and where they'll struggle:
It comes down to which of these adjacent identities they're coming from:
1. Consultant 2. Coach 3. Contractor 4. Creator
2/ 1. Consultant
They will understand high-touch customer service, the importance of managing expectations, and be able to pivot on the fly
They'll have trouble creating reusable assets, articulating their ideas precisely, and high production values for course content
3/ 2. Coach
They'll do well in real-time interaction, listening for the question behind the question, and building motivation
They'll struggle in creating high-level frameworks/models, completing and shipping course deliverables, and motivating themselves
1/ There’s a little story from my childhood that explains a lot about my approach to creativity, strategy, and competition
Around 3rd or 4th grade, I was part of the chess club at my elementary school. I was so serious I once peed my pants in a game rather than use up clock time
2/ I was good, but not great. I didn’t have the raw mental horsepower to see more than 2-3 moves ahead
Then one day I discovered a trick: if I captured my opponent’s pieces in quick succession, even if they captured mine in return, they’d get flustered
3/ They were playing to not lose pieces. So my strategy became to trade as many pieces as fast as possible. I’d especially go after their highest value pieces or any piece they relied on the most
It drove them nuts because it felt like losing even though I was losing pieces too