1/ I spoke to 120 #retwit investors in the past 4 months as part of a paid consultation program to teach & advise about the workflows & software systems & staff outsourcing solutions that make it possible to acquire off-market deals w/o brokers.

This is what I learned.
2/ [I'll try to convey as much as I can while of course respecting the confidential nature of these business-sentitive conversation so I'll anonymize everything]
3/ Office as an investible asset class, to my group at least, is dead. 120+ conversations and not one about office.

Of course my group self-selected itself for my help and office deals are more available then others, but to me this bit of info is noteworthy.
4/ Half of the investors are cyclical, other half is anti-cyclical.

Half of the investors I spoke to are investing in things that traditionally perform in strong markets (land for SFR, A & B apartments, STRs). Other half is anti (MHPs, C class).

Strong conviction on both sides.
5/ There are groups out there with almost no online presence and very small Twitter accounts buying hundreds of units per year.

The number of large professional investors with 220 followers was really astounding.
6/ In a world where all of us have access to pretty much the same information & in a business where trading on that info is totally okay

there is suprising little consensus around:
- asset classes
- future market conditions
- capital & org structures

No everyone will be right.
7/ Age might be just a number, but it was clear that the younger investors were embracing technology a lot more and making up for their lesser real estate experience by working with experienced mentors and partners.

It seemed harder to engineer it the other way around.
8/ It might be just me, for sure, but I did not speak to one female investor if I'm not mistaken.

120+ consultations. All men.

I might be the limiting factor here or not, but the observation is noteworthy.
9/ Taking any action towards off-market property acquisitions, no matter how manual or small, moved the needle.

These folks were all at various stages of knowledge, experience & skill in off market acquisitions, but those who did even a bit of outreach or inbound got results.
10/ This means that, as I've often said, there is tremendous low hanging fruit to pick when you do anything to automate, streamline or build outbound or inbound real estate acquisitions systems.
11/ Several of my clients are so good that they run beautiful investment businesses relying only on brokers.

Yet they were interested enough to book a consultation & explore these systems. I'm in awe thinking of the leverage they will have if they deploy these systems.
12/ There is clearly a huge appetite to learn about buying property directly from sellers.

While technology plays a big part in what we do, the key is really to understand the processes and workflows and THEN to swap out manual processes & human labor for software.
13/ Former Big 4 Consulting, IB & PE employees understood replacing workhours with automation and systems innately.

Investors with real estate DNA have to make a bigger mental jump, but of course many do.
14/ 3 of my clients taught me specific tips & tricks about software stacks. There are investors out there who are crushing off-market acquisitions using software, workflows, staff from all over the world and all sorts of data sources.

Can't share the details, but 1 blew my mind.
15/ Some RE investors are learning to automate acquisitions because they think the good times will last and they want to be able to compete better for deals. Other investors believe a crash is coming & they want to beat out others to buy ALL the deals.
16/ There are LPs out there who are learning these systems to either be able to vet their GPs better.

At least 2 GPs are leveraging these systems to show LPs they're better at buying RE than their syndicate/fund competitors.
17/ Thanks for sticking with me through the end!

If you'd like to support me please retweet the 1st tweet in this thread and like as many of the tweets as you'd like.

Thank you!

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More from @jkostecki_rei

16 Dec
1/ What's a CRM And How To Use One In Doing Off-Market Acquisitions

to invest in off-market real estate

Let's start with a definition. CRM stands for Customer Relationship Management.

In our world it refers to some sort of database system that keeps track of property owners.
2/ This is where it gets a bit tricky. There are lots of different categories of these systems and lots of products in each category.

Some are more sheets-based, a 'better' version of Google Spreadsheets or Excel. Image
3/ Others are contact management systems, meaning they're (cont.) containers of data more than anything else. You can make them store data but not much else.

Still others are more pro-active and are like sales cockpits that allow you to fly through your sales and marketing. Image
Read 11 tweets
17 Nov
1/My DMs and email inbox is full of:

"Jake, so what are these automated and semi-automated direct-to-seller real estate acquisitions systems you keep talking about"?

So let me take a second to address that here:
2/ These systems are some combination of outsourcing, procedures/templates/workflows & technology, stacked together in a way that produces more deals for you to buy.
3/ Of course there's levels to them, so I openly say that most are semi-automated.

The 1st level is to increase outreach volume while making sure that you don't give yourself a new job.

This means, in most cases, setting up outsourced cold calling w/ robust follow-up sequences.
Read 12 tweets
16 Nov
1/ If you're a real estate investor who's having trouble accessing real estate information from the county or your Propstream/Reonomy lists suck or you bought some 'hot leads' & no one on the other end of the line knows what you're talking about

Rejoice!

Let me tell you why👇🧵
2/ RE investors make real money on spreads offered by inefficient markets.

You're willing to rehab a property the other guy wants turnkey? Get paid.

You're offering good housing in a market national investors are afraid to operate in? Get paid

You've got inside info? Get paid.
3/ The fact that buying off-market properties at below-market rates is hard is GOOD!

Embrace it!

Prioritize for it. Learn it. Build tooling & systems around it. Get good at it.

But don't wish it away. Don't wish for a 'magical dashboard where you press a button to get deals'.
Read 5 tweets
21 Oct
1/💰 Finding phone numbers others can’t. A short🧵

Skiptrace the property. You can use ReiSkip, Batch, TLOxp, IDI, LexisNexis and many others.

⬇️

Those that didn't yield results (3-6 phone numbers to call) are then skiptraced again using another software

⬇️
2/If that didn't yield results we append/enrich, meaning we use software like FullContact and others to add work phone numbers, work emails, social media profiles and other points of contact to reach out.

A VA or junior employee will usually do this.

⬇️
3/ Now we send the records we still don't have good numbers for (callers are going through the first two sets & calling all known phone #'s to see if they have a good number. If they don't, those records get recycled back into the original database) to a dedicate skiptracing VA
Read 6 tweets
8 Sep
1/ Want to use LinkedIn to get a lot more residential real estate deals?

Merrill @stillwell gave me permission to use his business as a use case so I'll share the play-by-play of how'd I leverage LinkedIn to buy more properties in Colorado ski towns for luxury redevelopment.

🧵
2/ A bit about Merrill's business:



The problem that needs solving, as with most investors, is how to buy more good properties at a good basis on good terms.
3/ Some background re this exercise:

Merrill's amazing. Lots of experience. He really knows what he's doing. He grew up in these mountains.
- I've been here 7 years. I know the area he invests in well enough, but ofc not as well as him.
- We'll use LinkedIn as the sole strategy.
Read 23 tweets
30 Aug
1/ How to Use Meetup . com, LinkedIn & YouTube to buy owner-isn't-even-thinking-about-selling, no-broker-anywhere-in-sight rental properties.

No cold calling. No direct mail. No brokers (because even the owners aren't thinking about selling yet).
2/ This is a true content marketing strategy so it does require the production of significant amounts of content.

It also works best with owners of multiple SFR rentals and small MF (2-20 units) owners.

However, you build an incredible moat & a marketing machine w/momentum.
3/ I think we can all agree that there are a lot of issues in the SFR & small MF rental space:

- Covid fallout
- migrations/changing tenant demographics
- managing rehabs
- tenant recruitment & screening
- pricing

that property owners and operators are facing.
Read 15 tweets

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