Over 300 billion emails are sent daily.
Few are worth your attention.
How do you stand out?
THREAD: A newsletter framework everyone should model after.
Few are worth your attention.
How do you stand out?
THREAD: A newsletter framework everyone should model after.
I've sent over 100,000,000 marketing emails in my career.
I've subscribed to hundreds of newsletters.
Alex Garcia's (@alexgarcia_atx) "Marketing Examined" newsletter checks all the boxes.
Let's break down 5 ways he's able to cut through the noise 👇
I've subscribed to hundreds of newsletters.
Alex Garcia's (@alexgarcia_atx) "Marketing Examined" newsletter checks all the boxes.
Let's break down 5 ways he's able to cut through the noise 👇
1/ He stands out in the inbox
Two tactics:
1. The signature emoji 🔍
It's memorable and makes it easy to find his emails.
2. The profile gif
He is the only person in my inbox that has this.
Unique and hard to miss.
Two tactics:
1. The signature emoji 🔍
It's memorable and makes it easy to find his emails.
2. The profile gif
He is the only person in my inbox that has this.
Unique and hard to miss.
2/ He focuses on deliverability
In his first email, he asks for a 5-second favor:
Reply "Yes" to the email.
This action sends a strong signal to inbox providers.
It helps prove he is a reputable sender.
And ensures good deliverability (and open rates) in the future.
In his first email, he asks for a 5-second favor:
Reply "Yes" to the email.
This action sends a strong signal to inbox providers.
It helps prove he is a reputable sender.
And ensures good deliverability (and open rates) in the future.
3/ He's consistent
Every Thursday he sends the "Thursday Teardown."
It includes:
• A great marketing campaign
• Broken down into digestible parts
• With actionable advice you can use in your own marketing campaigns
(The teardown concept was the inspiration for this thread).
Every Thursday he sends the "Thursday Teardown."
It includes:
• A great marketing campaign
• Broken down into digestible parts
• With actionable advice you can use in your own marketing campaigns
(The teardown concept was the inspiration for this thread).
4/ He makes it easy to read
There is rarely a block of text longer than 2 lines.
Everything is short. quick. to the point.
But still value-packed.
This formatting makes it really easy to digest the content.
There is rarely a block of text longer than 2 lines.
Everything is short. quick. to the point.
But still value-packed.
This formatting makes it really easy to digest the content.
5/ He balances text and visuals
Every newsletter has a natural flow of visuals + body copy.
The visuals paint the picture and often call out key points (see below).
The body copy hammers home the main takeaways.
Every newsletter has a natural flow of visuals + body copy.
The visuals paint the picture and often call out key points (see below).
The body copy hammers home the main takeaways.
My Takeaways:
If you start with these 5 tactics.
And apply them to your topic of interest.
You're on your way to building a solid newsletter.
If you start with these 5 tactics.
And apply them to your topic of interest.
You're on your way to building a solid newsletter.
Next Steps:
To convert your marketing dollars into more revenue...
Subscribe to the Marketing Examined newsletter for free below: getrevue.co/profile/alexga…
To convert your marketing dollars into more revenue...
Subscribe to the Marketing Examined newsletter for free below: getrevue.co/profile/alexga…
And if you're really serious about:
• Scaling your business
• Growing your personal brand
• Becoming a better growth marketer
Check out his paid newsletter:
Growth Marketing Examined 🔍
No teardown for this one. You gotta pay for these goods 👇alexgarcia.gumroad.com/l/marketingexa…
• Scaling your business
• Growing your personal brand
• Becoming a better growth marketer
Check out his paid newsletter:
Growth Marketing Examined 🔍
No teardown for this one. You gotta pay for these goods 👇alexgarcia.gumroad.com/l/marketingexa…
TL;DR
A newsletter framework that just works:
A newsletter framework that just works:
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