Thread by @AbyssalBrews

Okay so... Night time #TTRPG marketing thread because I'm thinking about it and want to share the concept. 🤔

I'm going to talk about marketing funnels and how they can be applied to conversion in the TTRPG Twitter sphere.

This is what a standard marketing funnel looks like.

First off, I want to add a little disclaimer that this is completely irrelevant if you're not releasing commercial goods.

This isn't a tip for getting followers. It's a tip for marketing products. Now that I've said that, lets roll!

Awareness: This is the stage where the person knows very little about you and it's your job to give them a sense of who you are and why they should like you and your product.

The objective of this stage on Twitter is to convert followers. Unaware > Follow is a success.

A common place for this step to happen is SPS threads, TTRPGRising threads, and similar promotion platforms.

Don't try to skip to selling. First, get someone to be aware of you. We're trying to get them to consider. How do I do that? Lets look at structure.

Below is my SPS method and here's the breakdown.

I open with a short description of who we are and what we make.

I offer 3 value adds that our products provide.

I have a short call to action, telling people to follow us.

I give eye-catching product examples.

My entire goal with SPS is not to convert to sales, but to get people into the start of the funnel. I want them to follow so that I can move them to consideration.

Once they are a follower, they are in the consideration stage. This one is a lot more straight forward. This is when you need to sell your goods.

I do this via daily ads and free item releases week by week to get people interested in the product.

Most of our ads look like the one below. They're short, concise, provide value, and tell people what they get.

Consider structuring your ads to focus them on one part of the product and cycle which part is the focus. Here it's the backlog you get. We also hit other areas though

Conversion is the part that most people care about, but we can only get there via the groundwork we laid before. This is when touchpoints become really important.

The more people are aware of what you offer, the more likely they are to engage in supporting you.

Provide people with the information they need over a series of ads, product launches, and so on. You'll need around 6-12 touch points to convert to a sale. Sometimes more.

It will highly depend on your audience and marketing style.

Once people have converted, the job isn't done. Loyalty is an important step that shouldn't be ignored.

This involves genuinely thanking people that provide support for your product, going out of the way to answer questions, forming relationships with creators and customers.

Basically what I'm saying is that you have to be someone that cares for your product and the people partaking in it. This is why you'll see me personally thanking people ALL THE TIME for supporting our products.

I actually am genuinely thankful and glad to have that support.

Finally, Advocacy. This is when others start advertising for you. Really the biggest point here is that you've provided a good service and supported it well. Your customers like you and they tell others about your product.

This still happens with Campfire.

So summary,

Awareness: Follower conversion
Consideration: Ads and touch points
Conversion: A clean purchase
Loyalty: Building meaningful relationships
Advocacy: Making good products and supporting them

With this new toolset in your bag, MAKE AWESOME STUFF AND SHOW IT TO US!